Recently, I wrote about email as one of the elements in transforming an organization into a social, collaborative enterprise. A classic example is the role Atos’ zero-email program plays in such an exercise. While I cited Atos in my post as part of the concluding point I wanted to make…
In the mobile internet age, checking email is simultaneously a nervous tic and, for many workers, a tether to the office, says The Atlantic in a very readable feature about email that discusses a most interesting question: Why does one of the world’s most reviled technologies keep winning? According to…
I’ve been thinking a lot about social business lately. About what it is – broadly, focused on people (behaviours, mindsets) and organizations (culture, vision, leadership) – and about what it isn’t (an extension of, or level up from, social media). For the past dozen years, I’ve been directly and…
It looks like the $46 million that Sprinklr raised from investors earlier this month is powering the enterprise social media firm’s expansion drive with its announcement last week that it has acquired Get Satisfaction, an online customer engagement community platform connecting companies with their customers to foster valuable relationships. This…
If you’d like to know how leading UK retailer The John Lewis Partnership planned, developed and implemented an intranet that employees actually like, and hear insights from those who made it happen, then mark Thursday April 16, 2015, in your calendar and register to be at Collaborate/London. This morning event…
“Omnichannel” is a word to get used to as I expect we’ll hear this buzzword more and more as the technical marketing term to describe something relatively simple: the seamless customer experience. More on that in a minute. It’s a word used in much of the media reporting on two…
Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people’s thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher Locke, David Weinberger, Doc Searls and Rick Levine, and published…
If you want to know what’s happening in social business in the UK, an event in London next month is right up your street. Organized by my friend David Terrar, the Enterprise 2.0 Summit London on November 26 is a conference on driving business value with digital and social transformation,…
