Within two years, 20 percent of business content will be authored by machines or "robo writers," as Gartner puts it in its list of ten predictions of an algorithmic and smart machine-driven world that the analyst firm published last October. It was a topic I used as a focal point in my presentation about PR measurement and how it's getting smarter partly through automation that captured close attention from the 50+ PR pros in the audience at a CIPR event in London last week. Content that is … [Read more...] about The rise of the cognitive PR machines
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Podcast: How to create disruptive strategies of innovation with Erik Wahl #IBMConnect
Closing General Session at IBM Connect 2016: Discover Your Inner Artist: Wrap up your week on a fun and exciting note. Liz Urheim, Vice President of Collaboration and Smarter Workforce, will share her perspectives and summarize the week. She will then be joined by Erik Wahl, author of Unthink, who will inspire you to let go of your traditional thought patterns. His unique artwork-infused presentation will help you better understand how to create disruptive strategies of innovation. In this … [Read more...] about Podcast: How to create disruptive strategies of innovation with Erik Wahl #IBMConnect
Podcast: The top drivers of employee engagement #IBMConnect
Breakout Session at IBM Connect 2016: Employee Engagement and Social Technology: Driving Success Together: This session will share the top drivers of engagement across industries and around the world. Then social technological approaches to addressing challenges in each of these key areas for business success will be discussed. It is all about driving the business through employee engagement and arming leadership with the right tools to get the job done! Come to learn how business metrics are … [Read more...] about Podcast: The top drivers of employee engagement #IBMConnect
Podcast: How to be social in an anti-social world #IBMConnect
Breakout Session at IBM Connect 2016: How to be Social in an Anti-Social World: Learn how Southern Farm Bureau Casualty Insurance Company of Arkansas planted the seeds of social within their organization and have gone from a single mindset to reaping the harvest of a social business. Hear from AFB's Bobby Wood how they overcame the challenges of not wanting to be social and the turn-around to being a truly collaborative enterprise. With their new social intranet introduced to their users, they … [Read more...] about Podcast: How to be social in an anti-social world #IBMConnect
Podcast: How 3 customers facilitated highly-engaged workplaces #IBMConnect
Breakout Session at IBM Connect 2016: Panel Discussion: Facilitating a Highly Engaged Workplace: Hear first hand from three customers how they created effective solutions to challenges around creating and maintaining an engaged and efficient workforce. Each was on a journey to get their workforces engaged. In this session, presentations by Steffanie Markham (Blue Cross Blue Shield of Kansas), April Lewis (Oak Ridge National Laboratory), Dawn Sly-Terpstra (Grinnell Mutual Reinsurance Company), … [Read more...] about Podcast: How 3 customers facilitated highly-engaged workplaces #IBMConnect