Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, customer engagement, social-savvy activist groups and NGOs. An in-depth study, led by Jeremiah Owyang and released under Creative Commons … [Read more...] about FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness
What does "social business" mean? I've been wondering this since reading about the acquisition of Headshift by US agency Dachis Group announced this morning UK time. Among the flowery prose in the press release is this phrase that strikes me as the most significant fact about this union: [...] The acquisition provides Dachis Group the ability to meet the increasing demand for larger and more complex engagements with global companies striving to create value through the use of social … [Read more...] about Is ‘social business’ the new black?