• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • About

Neville Hobson

www.nevillehobson.com

  • Podcasts
  • Library

Social Business

How to be a magazine publisher with Flipboard

February 26, 2018 by Neville Hobson 

Flipboard

In the summer of 2010, a new visual way of consuming news stories was launched for iOS mobile devices - especially the iPad which had been released a few months earlier - in the form of Flipboard, an aggregator app that brought together content from social media, news feeds, photo sharing sites and other websites, and presented it in magazine format. This highly-appealing visual communication tool became popular very quickly on iPads and iPhones, enabling users to "flip" through the articles, … [Read more...] about How to be a magazine publisher with Flipboard

Filed Under: Marketing, Communication, Mobile, Online Media, Public Relations, Social Business, Software, Web Tagged With: Digital media, Flipboard, Magazines

The automotive future isn’t self-driving… Not yet

November 1, 2016 by Neville Hobson 

Johnny Cab / 'Total Recall' 1990

When the topic of artificial intelligence and cars gets discussed - it's a topic of frequent discussion online these days - it's often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), electric sports car maker Tesla gets a lot of press due to its stylish sports cars that capture imaginations with their high speeds, market-leading battery … [Read more...] about The automotive future isn’t self-driving… Not yet

Filed Under: Artificial Intelligence, Business, Communication, IBM, Innovation, Marketing, Public Relations, Social Business, Society, Software, Technology, Trends, Web Tagged With: AI, automotive, cognitive business, IBM Watson, mipaa

Re-imagine IBM

May 25, 2016 by Neville Hobson 

Last December, when I started telling friends that I would be joining IBM as a  full-time employee, I received some mixed responses. Of course, all were well-wishing but some came with quizzical looks and the question "IBM? I couldn't imagine you at IBM!" It turns out that the question was based on a view about me as a communicator, and about IBM and what the company does that was out of date. That view was based on what IBM largely was in the late 20th century and turn of the 21st whose … [Read more...] about Re-imagine IBM

Filed Under: Business, Communication, Experiences, IBM, Personal Development, Professional Development, Social Business, Technology, Workplace Tagged With: cognitive business, IBM Watson

In data, small is the new big

May 23, 2016 by Neville Hobson 

Everyone's talking about big data. Often, it's Big Data where an initial capital in each word lends the phrase an air of great significance that focuses on size. From gigabytes to exabytes to zetabytes, you're in no doubt that this is big with an impact on society of equal effect. Yet for most people I know, big data in alliance with size-words does little to help you understand what it means or, indeed, the relevance of it to your business. It's easy to get lost in the hugeness of it … [Read more...] about In data, small is the new big

Filed Under: Business, Communication, Events, Small Data Forum, Social Business, Software, Technology, Trends, Workplace Tagged With: #SmallDataForum, big data, small data

Digital agencies must learn how to speak the CEO’s language

February 26, 2016 by Neville Hobson 

compass

This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer … [Read more...] about Digital agencies must learn how to speak the CEO’s language

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Technology, Trends Tagged With: Advertising, Agencies, Article, Blogposts, Marketing & PR, Media & Tech Network, Sponsored features, Technology

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 15
  • Go to Next Page »

Primary Sidebar

What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

Twitter Facebook LinkedIn Instagram Flipboard
Subscribe via RSS

Subscribe via Email

Get email notifications of new posts.

Search This Site

Social Streams

Twitter, Instagram, Etc
Vuelio Top 10 Blog

Creative Commons license
Copyright © 2021 Neville Hobson. Some rights reserved.
This work is licensed under a Creative Commons International License.
Site version 10.1 · Powered by WordPress and Genesis Framework ·
RSS · Read Terms & Conditions of Use · Privacy Policy