In the summer of 2010, a new visual way of consuming news stories was launched for iOS mobile devices - especially the iPad which had been released a few months earlier - in the form of Flipboard, an aggregator app that brought together content from social media, news feeds, photo sharing sites and other websites, and presented it in magazine format. This highly-appealing visual communication tool became popular very quickly on iPads and iPhones, enabling users to "flip" through the articles, … [Read more...] about How to be a magazine publisher with Flipboard
Social Business
The automotive future isn’t self-driving… Not yet
When the topic of artificial intelligence and cars gets discussed - it's a topic of frequent discussion online these days - it's often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), electric sports car maker Tesla gets a lot of press due to its stylish sports cars that capture imaginations with their high speeds, market-leading battery … [Read more...] about The automotive future isn’t self-driving… Not yet
Re-imagine IBM
Last December, when I started telling friends that I would be joining IBM as a full-time employee, I received some mixed responses. Of course, all were well-wishing but some came with quizzical looks and the question "IBM? I couldn't imagine you at IBM!" It turns out that the question was based on a view about me as a communicator, and about IBM and what the company does that was out of date. That view was based on what IBM largely was in the late 20th century and turn of the 21st whose … [Read more...] about Re-imagine IBM
In data, small is the new big
Everyone's talking about big data. Often, it's Big Data where an initial capital in each word lends the phrase an air of great significance that focuses on size. From gigabytes to exabytes to zetabytes, you're in no doubt that this is big with an impact on society of equal effect. Yet for most people I know, big data in alliance with size-words does little to help you understand what it means or, indeed, the relevance of it to your business. It's easy to get lost in the hugeness of it … [Read more...] about In data, small is the new big
Digital agencies must learn how to speak the CEO’s language
This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer (C … [Read more...] about Digital agencies must learn how to speak the CEO’s language