In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you'd think that brands (and Volkswagen in particular) would think twice - at least, think carefully - about actively doing anything that can negatively impact their brand reputation and instead do everything that promotes a sense of trust in their brand. Given that what's good, bad or ugly is often highly subjective it's hard to pinpoint a specific prank done by a … [Read more...] about Volkswagen pranks its tarnished reputation on April Fool’s Day
Reputation
FIR 205: Are NFTs nifty or not?
The topic of NFTs - non-fungible tokens, to use its full name (one that confounds many people) - occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel and I recorded last weekend. We had a lively discussion, contributed to in part by Chip and Dan chipping in from the chat in our YouTube channel where the discussion was being streamed live, aided greatly by all the analyses, narratives and opinions by others published in … [Read more...] about FIR 205: Are NFTs nifty or not?
Civilising Wikipedia
Last month, Wikipedia celebrated the twentieth anniversary of the founding of its English-language website, an online encyclopedia that can be edited by anyone. Today, Wikipedia has more than 55 million articles available in over 300 languages, in addition to the original English. It says that 1.7 billion unique visitors come to its websites every month. For many people, it's the first stop on the Internet when you want the answer to "What is…?", "Who is…?", "Where is...?", "When … [Read more...] about Civilising Wikipedia
FIR 203: Insurrection and Sea Shanties
'Trust' was the major theme for discussion in the January episode of The Hobson and Holtz Report podcast aka FIR 203 that Shel and I recorded last weekend and published on Monday. It underpinned all other topics we discussed as we started the episode reviewing the key analysis in the Edelman Trust Barometer 2021 - the report concludes that there is a 'crisis of leadership' with a growing trust gap and declines in trust worldwide; and without a trusted leadership source to look to, people … [Read more...] about FIR 203: Insurrection and Sea Shanties
Post Trump, a better system must start in America
The eye-opening scenes of hundreds of people storming the US Capitol in Washington, DC, on Wednesday January 6 - broadcast live and shown on television screens around the world - will have significant effects in the long term on society in general in ways that are hard to immediately imagine or understand. In the US, outrage at what happened that day is growing as greater clarity emerges on those events that many see as encouraged by President Trump. 'Insurrection' and 'sedition' are two … [Read more...] about Post Trump, a better system must start in America
Boris Johnson’s self-isolating kerfuffle
Yesterday evening, I watched Boris Johnson deliver the daily coronavirus briefing from No 10, with questions from the media entirely devoted to the Dominic Cummings kerfuffle (view on that from the Guardian and the Telegraph). If Boris had thought that his measly statement about it would have been enough so he could move on, he was sorely mistaken. In essence, he robustly defended his advisor saying he had spoken to him at length and was satisfied that his actions in driving over 250 miles to … [Read more...] about Boris Johnson’s self-isolating kerfuffle
FIR ZoomChat 2: Zoom and Privacy
The second weekly FIR Zoom Chat hosted by Shel and Neville includes a robust discussion with a group of FIR listeners of criticism leveled at the increasingly popular videoconferencing tool, Zoom, and the response from the company’s CEO. Links: A Message to Our Users from Zoom founder and CEO, Eric Yuan, April 1.The Zoom Privacy Backlash Is Only Getting Started - Wired, April 1.Everybody seems to be using Zoom. But its security flaws could leave users at risk. - Washington Post, April … [Read more...] about FIR ZoomChat 2: Zoom and Privacy
FIR 192: The latest employee revolt
The February episode of “The Hobson & Holtz Report” features Neville and Shel discussing these topics: The Houston Astros’ owner hosts a clinic on how not to deliver an organizational apologyOracle workers are the latest to engage in employee activismFacebook has way more users than Instagram but Instagram is number one in some important metricsAn IPO filing lists the company’s influencers as a potential threatHow brands should handle communications during the coronavirus epidemicTwitter … [Read more...] about FIR 192: The latest employee revolt