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Reputation

Volkswagen pranks its tarnished reputation on April Fool’s Day

April 2, 2021 by Neville Hobson 

VW tarnished

In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you'd think that brands (and Volkswagen in particular) would think twice - at least, think carefully - about actively doing anything that can negatively impact their brand reputation and instead do everything that promotes a sense of trust in their brand. Given that what's good, bad or ugly is often highly subjective it's hard to pinpoint a specific prank done by a … [Read more...] about Volkswagen pranks its tarnished reputation on April Fool’s Day

Filed Under: Automotive, Business, Communication, Ethics, Marketing, Public Relations, Reputation Tagged With: #dieselgate, April Fools Day, automotive, brand, Trust, Volkswagen

FIR 205: Are NFTs nifty or not?

March 19, 2021 by Neville Hobson 

Beeple NFT art at Christie's

The topic of NFTs - non-fungible tokens, to use its full name (one that confounds many people) - occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel and I recorded last weekend. We had a lively discussion, contributed to in part by Chip and Dan chipping in from the chat in our YouTube channel where the discussion was being streamed live, aided greatly by all the analyses, narratives and opinions by others published in … [Read more...] about FIR 205: Are NFTs nifty or not?

Filed Under: Art, Business, Communication, Marketing, Reputation, Social Media, Technology, The Hobson & Holtz Report Tagged With: Andrea Weckerle, Burger King, Jolie O'Dell, NFT, phil gomes

Civilising Wikipedia

February 14, 2021 by Neville Hobson 

Wikipedia website

Last month, Wikipedia celebrated the twentieth anniversary of the founding of its English-language website, an online encyclopedia that can be edited by anyone. Today, Wikipedia has more than 55 million articles available in over 300 languages, in addition to the original English. It says that 1.7 billion unique visitors come to its websites every month. For many people, it's the first stop on the Internet when you want the answer to "What is…?", "Who is…?", "Where is...?", "When … [Read more...] about Civilising Wikipedia

Filed Under: Communication, Public Relations, Reputation, Volunteerism, Web Tagged With: code of conduct, Wikimedia Foundation, wikipedia

FIR 203: Insurrection and Sea Shanties

January 27, 2021 by Neville Hobson 

fir203hero

'Trust' was the major theme for discussion in the January episode of The Hobson and Holtz Report podcast aka FIR 203 that Shel and I recorded last weekend and published on Monday. It underpinned all other topics we discussed as we started the episode reviewing the key analysis in the Edelman Trust Barometer 2021 - the report concludes that there is a 'crisis of leadership' with a growing trust gap and declines in trust worldwide; and without a trusted leadership source to look to, people … [Read more...] about FIR 203: Insurrection and Sea Shanties

Filed Under: Business, Communication, Employee Communication, Ethics, Politics, Public Relations, Reputation, Social Media, Social Networks, Society, Technology, Twitter Tagged With: capitol riots, Donald Trump, Facebook, Heinz, misinformation, sea shanty, TikTok, Trust, Trust Barometer, Twitter

Post Trump, a better system must start in America

January 11, 2021 by Neville Hobson 

Storming the U.S. Capitol

The eye-opening scenes of hundreds of people storming the US Capitol in Washington, DC, on Wednesday January 6 - broadcast live and shown on television screens around the world - will have significant effects in the long term on society in general in ways that are hard to immediately imagine or understand. In the US, outrage at what happened that day is growing as greater clarity emerges on those events that many see as encouraged by President Trump. 'Insurrection' and 'sedition' are two … [Read more...] about Post Trump, a better system must start in America

Filed Under: Communication, Politics, Public Relations, Reputation, Social Media, Society, Television, Twitter Tagged With: 25th amendment, capitol riots, Donald Trump, impeachment, Joe Biden

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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