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Talking tech on live radio

June 10, 2015 by Neville Hobson 

For the past six months, I've been taking part in a live radio show every other Tuesday as a guest contributor to a morning show on Share Radio UK, a start-up digital radio station broadcasting in London and online. It's huge fun discussing myriad topical stories related to technology with Georgie Frost, presenter of the daily Consuming Issues show, in the segment called #FutureTech. For about 20-25 minutes, Georgie and I talk about issues and topics that matter to consumers, sharing our … [Read more...] about Talking tech on live radio

Filed Under: Business, Communication, Entertainment, Experiences, Podcasting, Professional Development, Radio, Technology Tagged With: Share Radio UK

Podcasting in the long tail

August 6, 2012 by Neville Hobson 

Far from changing the radio landscape, podcasting has been commandeered by the radio industry, says Richard MacManus in his post Radio Killed the Podcasting Star. As a podcaster myself, I'd say MacManus has written a fair assessment of a podcasting landscape that is indeed dominated by the mainstream media rather than by the independent voices with something to say that was envisioned in the audio medium's early days eight years ago. Then, podcasting was seen by many as the big challenger … [Read more...] about Podcasting in the long tail

Filed Under: Communication, Entertainment, Podcasting, Radio, Social Media

The 2012 Olympics TV experiences look very good

July 13, 2012 by Neville Hobson 

Whatever else is going on about the London 2012 Olympics - border control  nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff - it looks like mainstream broadcast media have things well under control to offer amazing experiences throughout the games. The BBC already announced details of its blanket coverage for UK viewers, with live broadcasting every event in high definition available on multiple devices from traditional TVs to the web and … [Read more...] about The 2012 Olympics TV experiences look very good

Filed Under: Business, Communication, Entertainment, Events, Experiences, Mainstream Media, Mobile, Online Media, Radio, Social Networks, Society, Sport, Technology, Television, Web Tagged With: #London2012, [From Google+]

Stream (and buy) music while you do the grocery shopping

June 15, 2012 by Neville Hobson 

If you do your grocery shopping in Tesco, you may already know that you can stay connected in the depths of the typical supermarket where no network signal usually reaches, thanks to Tesco's own wifi network in most stores. Now, you'll be able to enjoy your weekly shopping by listening to streaming music to your mobile device from the We7 internet radio station that Tesco just bought. It's free to listen to as it's currently ad supported. While this move is another step by the UK's biggest … [Read more...] about Stream (and buy) music while you do the grocery shopping

Filed Under: Business, Marketing, Mobile, Music, Public Relations, Radio, Social Media, Society, Trends Tagged With: Tesco, [From Google+]

Product placement comes to UK TV and radio

December 23, 2010 by Neville Hobson 

Broadcast industry regulator Ofcom confirmed this week that product placement – paid-for references for products and services - will be allowed in UK TV programmes for the first time from next February. […] Ofcom has today [December 20] published the rules governing product placement, including what can and can’t be shown on TV screens. We have also relaxed the rules on paid-for references to brands and products in radio programmes. Both sets of rules will enable commercial broadcasters … [Read more...] about Product placement comes to UK TV and radio

Filed Under: Advertising, Business, Communication, Mainstream Media, Marketing, Radio, Television

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What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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