A whiff of window-dressing in Wal-Mart’s blogger relations campaign

When I first read Tuesday’s New York Times story about Wal-Mart, bloggers and Edelman PR, my mixed reaction included one of incredulity. This story is about US retailer Wal-Mart and how they are reaching out to bloggers as part of a corporate reputation repair campaign and “feeding them exclusive nuggets of news, suggesting topics for postings and even inviting them to visit its corporate headquarters,” to quote from the NYT story. That outreach has already produced some good results, a…

Edelman ramping up social media expertise

First it was Phil Gomes last August. Then it was Guillaume du Gardier in October. And then Steve Rubel this month (starting today, in fact). All three communicators, bloggers I know and major influencers in social media and PR, were snapped up by Edelman. And the PR group’s objectives are pretty clear (transparent, as befits the blogosphere), according to CEO Richard Edelman: What do we hope to achieve together? In short, we want to persuade our corporate clients to commit…

Microsoft’s Apple-style word of mouth

If you pay attention to what’s going on in the broad tech world (Tech Memeorandum is a great way to get the hum of some opinion), you can’t help but notice things like the growing buzz about Microsoft’s Origami during the past few days. Like at least half the blogosphere and some mainstream media, I’ve taken a look at the teasing video showing Origami in action (full instructions via Bink). Ooh, I want one of these! And there’s a good…

Crisis communication planning still has a way to go – IABC survey

A survey by IABC says that only 67 percent of companies are prepared for the next crisis even though more than 80 percent say a crisis communication plan is clearly a key buisness tool: Despite a year of natural disasters and organizational crises, only two in three companies are prepared to manage and respond to the next crisis that affects them, according to a recent survey conducted by the International Association of Business Communicators (IABC). The survey also reports strong…

Big winners of iTunes promo

Alex Ostrovsky is one lucky fellow. He was the purchaser and downloader of the billionth song from Apple’s iTunes online store and has won the Apple promotion which ended yesterday. Drool over his prizes: One 20-inch iMac Ten 60Gb iPods (5 black/5 white) One $10,000 iTunes Music Card Total US list price value: about $15,700 (€13,200). Not a bad return on a 99-cent investment. The ROI for Apple will undoubtedly be greater. For instance, how many more people bought/downloaded more…

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