For most people, it’s pleasing to receive unsolicited recognition for an achievement or piece of work that demonstrates excellence in one form or another, as perceived by those who give the recognition. That applies to me, as I’m thrilled to see that this blog, nevillehobson.com, has been recognised in the…
I was honoured to present some of the awards to winners of the UK Digital PR Awards 2023 contest at a dinner and ceremony in London on 12 July. The awards recognise excellence in digital PR across more than 25 categories. The judging process was rigorous, with an expert panel…
I have a few takeaways from this Coronation Weekend of pomp, pageantry and rock ‘n’ roll I’d like to share that characterised the coronation of King Charles III on Saturday 6 May and the coronation concert at Windsor Castle on Sunday 7 May. Like millions of people in the UK…
The phrase “end of days” came to my mind as I reviewed a number of critical news reports during this past week about the current state of Twitter. The forthcoming demise of Twitter, sooner or later, is the strong thread running through all of this content, assessing the situation and…
Today the UK government launched Business Connect, described as a new conference that champions the dynamism of UK businesses to unlock innovation and grow the economy. Or, as The Times puts it, a charm offensive with business. It’s also a means by which Prime Minister Rishi Sunak can engage in…
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating the value of PR efforts by calculating the cost of…
[This topic is proving to be one attracting great interest with other people publishing opinion and insight on AI and PR. I’ll update this content periodically: see ‘Updated’ links at the end of this article.] While attention on and interest in artificial intelligence as a tool to aid and amplify…
Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27, Musk has sowed huge fear, uncertainty and doubt about what’s…
