Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode's show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and … [Read more...] about SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
Public Relations
For Immediate Release 152:
LOL (TM)
Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
P&G is attempting to trademark common Internet acronyms, including LOL.
Texting has become a common tool in political campaigns. Will it find its way into marketing?
Gen Zers will outnumber Millennials within a year. There are implications for communicators.
Should your company be on IGTV?
A look at vanished technologies from Gartner’s 2 … [Read more...] about For Immediate Release 152:
LOL (TM)
SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
Show notes for this episode written by Thomas Stoeckle.
“If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?”
A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the enforcem … [Read more...] about SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
For Immediate Release 147:
Tell Me a (Facebook) Story
Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
Starbucks and plastic straws (listener comment from Kris Gallagher)
British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
Whatever the EU does about copyright laws, expect it t … [Read more...] about For Immediate Release 147:
Tell Me a (Facebook) Story
For Immediate Release 143:
Fired by mistake by an AI
Neville Hobson joined FIR host Shel Holtz for the June edition of “The Hobson & Holtz Report” and conversation about these topics:
An employee was mistakenly fired by an AI system and managers stood by powerless to correct the mistake. Was AI really to blame?
IBM has introduced an AI designed for debate, which could mean there’s finally an unbiased devil’s advocate to point out the flaws in your business plan.
There is no minimizing the threat to the Internet posed by the draconia … [Read more...] about For Immediate Release 143:
Fired by mistake by an AI