If you're a small or medium business and would like to hear what others' experiences are with using social media effectively, and perhaps share your own experiences, the next Dell tweet chat is for you. Over the course of an hour on Tuesday April 24, starting at 8pm UK, I'll be moderating discussion on Twitter on these specific topics: What kind of content do you find most engaging for your community? What works? What tips can you share for using LinkedIn? What small and medium size … [Read more...] about Tweet chat: Community engagement and other topics
Projects
The Social Media Toolkit: a practical guide to social media for small businesses
It seems to me that everyone is trying to figure out the role of social media for their organization, whatever size it is. As more people become become more clued-up about the potential of what social media tools and channels can enable them them do - as well as not do - so the need for better understanding of relevant potential is quite clear. To me, this view is summed up simply and clearly in this cartoon by Hugh MacLeod from 2007: as the text says, it's not what the software does, it's … [Read more...] about The Social Media Toolkit: a practical guide to social media for small businesses
Encyclopaedia Britannica goes social
Like most bloggers I know, I tend to link to information resources online when I'm writing about a particular topic. One reason is simply that linking to an explanation of something provides a reader of your content with an opportunity to find out more, or see something in more depth, without you the blogger having to explain it all in your blog post. And like just about everyone I know, I tend to link to material on Wikipedia more than any other online information resource. Why? … [Read more...] about Encyclopaedia Britannica goes social
Key elements in blogger relations
A few months ago, I started working with a company called Conjungo to help them gain some visibility in the blogosphere. Stimulate some interest and, hopefully, some conversations about what they offer. See where and how far a social media approach to getting the word out actually goes. In other words, putting into practice much of the theory about blogger relations. Conjungo has an interesting story to tell that I think is well suited to the niche approach of blogger relations. In essence, … [Read more...] about Key elements in blogger relations
Manchester City goes green
The City of Manchester football stadium - home to Manchester City FC - will soon be the first football ground in the world to be powered by sustainable energy when an 85-metre-high 3-megawatt wind turbine comes online next year. When it's fully operational, it will supply enough energy to meet the stadium's power needs as well as thousands of nearby homes. According to Pete Bradshaw, Social Responsibility Manager for Manchester City FC, the wind turbine is one of many steps the football club is … [Read more...] about Manchester City goes green