"Make communications more exciting" is how I would summarize the sentiment of all who participated in the two Melcrum workshops on intranets and social media that I co-presented in London last week and in Manchester the week before. Indeed, that was the first answer to the question "Why are you here?" that my co-presenter Dave Wallace and I asked our group in London last week. Although many different answers emerged from all the participants, that first answer really does capture the … [Read more...] about A promising future for intranets and social media
Professional Development
Spreading the word in Germany and Sweden
Adding to the calendar of events I'll be speaking at during 2006 are two more I've agreed to take part in: Podcastday 2006, the first international podcast conference in Germany, takes place in Cologne on 24 May. One of the lead organizers is Nicole Simon so expect some pre-event podcasts. Wearing my For Immediate Release hat, I'll be part of a panel addressing the topic of "corporate communication: new ways with podcasts and blogs." My fellow panelists are Sven Dörrenbächer from … [Read more...] about Spreading the word in Germany and Sweden
IABC launches conference podcast and blog
For the IABC 2006 international conference in Vancouver, Canada, in June, Shel and I are co-hosting and producing ConferenceCast, the official podcasts of the conference, as we announced in February. The first podcast is now available for download, audio stream, and RSS subscription from In Session, the new conference blog that will formally launch on Monday. The first podcast features interviews with members of the Gold Quill Awards Blue Ribbon judging panel which Shel conducted last month. … [Read more...] about IABC launches conference podcast and blog
More spreading the word
As we're about to head into the second quarter of 2006, I'm reviewing my schedule for conferences and workshops I'm involved with as a speaker/presenter. I invest a great deal in time and commitment to spreading the word about the value of social media in organizational communication by getting involved with a range of conferences, seminars and other professional development events around Europe and in the USA. So far this year, I've been part of two successful events - the New Communications … [Read more...] about More spreading the word
Communication measurement 101
I was reading some of the excellent commentaries posted in the new IABC Communication Commons series of blogs which launched last month. One gem in particular caught my attention - Connecting inputs to outcomes, a common-sense and concise view of communication measurement by Angela Sinickas posted to IABC Measurement Commons. In essence: To link communication impact to a business result, I work backwards from outcomes in developing the communication approach: Identify a measurable business … [Read more...] about Communication measurement 101