One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage …
Category: Professional Development
If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the price you’d have paid if you had bought the equivalent-size space or time as advertising. For decades the use of AVE has been a controversial …
For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication. This week, organisers Don’t Panic Events announced the call for entries for the eighth annual competition: The UK Social Media Communications Awards celebrate the very best in UK social media communications and reward the individuals, companies and organisations who are using online platforms to communicate in fresh …
Like everyone in the contemporary workplace, communicators confront information – data – on a scale unimaginable a decade ago. We’ve all heard the term “Big Data” but do we really understand what this means? Can we see what we must do right now to enable our competitive differentiation, operational effectiveness and early-mover advantage that are essential in the cognitive business era of the coming decade? In a presentation session at the IABC EuroComm 2017 conference in London next week, I’ll …
The Society for New Communications Research of The Conference Board (SNCR) has begun a call for entries for the 2017 Excellence in New Communications Awards. The winning case studies will be published by The Conference Board and winners will be honoured at its 22nd Annual Senior Corporate Communications Management Conference to be held in New York in Spring 2017. The deadline for entries is Friday February 3, 2017 at 11:59pm PST – just over three months away. Founded in 2005, …
Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication – where bots and chatbots in particular start to step in and take over an aspect of communication, particularly in terms of how businesses communicate with customers. This is a …
Last December, when I started telling friends that I would be joining IBM as a full-time employee, I received some mixed responses. Of course, all were well-wishing but some came with quizzical looks and the question “IBM? I couldn’t imagine you at IBM!” It turns out that the question was based on a view about me as a communicator, and about IBM and what the company does that was out of date. That view was based on what IBM largely …
The latest list of Vuelio’s top ten PR blogs in the UK published on April 13 has a few changes, notably in the top spot. The number 1 slot is now occupied by Stephen Waddington, displacing yours truly (that’s me) from that position after four consecutive years. I’m now in the number 2 position that had been held by Wadds for much of that period. Wadds deserves the top ranking as he consistently and frequently writes and publishes great content …
How do you spell the word ‘Internet’ when you write it? With a capital ‘I’ as I’ve written just now? Or all in lowercase form, ie, ‘internet’? It’s a question the Associated Press (AP) is addressing and, partly reflecting usage change in recent years, will make a change to its rule on this word in the next edition of its Style Book, that bible of American English grammer and usage especially by the mainstream media. From June 1, 2016, the …
