As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate […]
Category Archive: Professional Development
“Social media takes time to build,” said one of the participants in the webinar on social media and […]
While the time is long gone when you had to explain, routinely, to members of the C-Suite what […]
One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement […]
If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for […]
For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of […]
Like everyone in the contemporary workplace, communicators confront information – data – on a scale unimaginable a decade […]
The Society for New Communications Research of The Conference Board (SNCR) has begun a call for entries for […]
Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media […]
Last December, when I started telling friends that I would be joining IBM as a full-time employee, I […]
The latest list of Vuelio’s top ten PR blogs in the UK published on April 13 has a […]
How do you spell the word ‘Internet’ when you write it? With a capital ‘I’ as I’ve written […]