If you've suffered through meetings where colleagues use PowerPoint decks as their autocues for droning 'presentations,' you'll love this development at two leading companies that could be a model for others to emulate. Author and communicator Eric Bergman reports that two CEOs - Jeff Bezos at Amazon and Jeff Weiner at LinkedIn - have eliminated slide-driven presentations from their meetings. In the case of Amazon, the ban on PowerPoint presentations includes a ban on printed decks as … [Read more...] about Should PowerPoint be banned from meetings?
This month, I've led 'thinking meetings' at three different organizations as part of processes to help communicators and others understand the evolving nature of the business landscape in which the people in each of those organizations dwell. We've considered trends that matter and the essential steps individuals must take to best prepare their businesses for the new (to some) ways of engaging with others - both within and without the organization - where the direct rewards will not be … [Read more...] about Courage is what it takes
On July 12, 2013, Brian Solis spoke at a B2B Huddle event in London. Brian is widely regarded as one of the most credible and compelling speakers on topics and themes related to business disruption, transformation, and change. He’s the author of three best-selling business books and co-author of two others. His latest book - What’s The Future of Business? - was published in March. The sponsor of this event was Dell, who provided every participant with a free copy of Brian’s latest book; … [Read more...] about FIR Speakers and Speeches: Brian Solis at The B2B Huddle in London
In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It's not about social media nor is it about B2B vs B2C. Brian believes that it comes back to basics. Who are we trying to reach? Where are they engaged? What do they value? And, how do they make decisions? The answer lies in something bigger than a new marketing strategy. To engage the connected customers … [Read more...] about Brian Solis, new marketing, and the four moments of truth
When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott's company in April for the US market captured my imagination in one area especially - the sound of the car's exhaust. Added to the high-definition video and audio in the overall story, that sound contributed to an enriched and memorable experience, making it probable that I'd share that experience with friends and other in my online communities, far more so than if it had simply been 'a pretty good … [Read more...] about Experience innovation