Presentations Archives - NevilleHobson.com

Near futures at scale

On March 9, a technology trends report was published that is breathtaking in in scope and scale. Comprising a PDF of more than 380 pages, the 2019 Tech Trends Report from the Future Today Institute covers hundreds of trends in areas ranging from artificial intelligence and advanced robotics, to home automation and the Internet of Things, to workplace and learning technologies, smart cities and much more. As the publisher describes it: This report is intentionally broad and robust. We have…

Is Crowd Mics the answer to making events truly engaging?

Such a familiar situation when you go to a conference: Ever been part of an audience and wanted to participate in a live event? Your options were limited: either raise your hand and project as far as your voice allows; or patiently await a wireless microphone to relay its way through the crowd. Yep, that’s the picture I recall from every conference I’ve spoken at or attended in recent years. So a BBC news item today got my attention with…

#FC15 Call to Action: Let the journey begin

One of the difficulties for an event that’s intended to look at the future of communication is delivering on the promise and expectation established in the description of and communication about the event. FutureComms15 in London – hashtag #FC15 – that took place on June 18 was a one-day event organized by MyNewsDesk, and described thus: PR & Comms are evolving. With content marketers taking centre stage in digital, is there a place for PR? Is PR actually dead? Do…

Social business, your intranet, and you: Collaborate/London

If you’d like to know how leading UK retailer The John Lewis Partnership planned, developed and implemented an intranet that employees actually like, and hear insights from those who made it happen, then mark Thursday April 16, 2015, in your calendar and register to be at Collaborate/London. This morning event is from Igloo Software, the company behind the intranet that enhances internal collaboration, improves employee communication, and provides a central repository for assets and project deliverables. And that’s just the…

Social marketing and social PR: never the twain shall meet?

Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as “The Big Christmas Grudge Match: Social Media Marketing vs Social PR” although I saw it very much as comparing and contrasting the two elements that, in many respects, are different sides of the same coin. Whatever you call it, I…