The June 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing… Their appearance on Joe Jaffe’s broadcast showA report on the all-virtual IABC World ConferenceTwitter’s move to let users record and tweet audio (but only on iOS for now)Three new blockchain developments of interest to communicatorsFlipboard’s new Storyboard featureA user email that prompted Merriam-Webster to update a dictionary definitionHow Wikipedia became a battleground for racial … [Read more...] about FIR 196: Speak up, Twitter
Podcasting
FIR 187: It may be a Car but it Sounds like a Starship
With this September 2019 episode of The Hobson and Holtz Report or FIR 187, Shel and I discuss a handful of notable, even memorable, topics and include a segment we recorded two weeks beforehand in Winchester when we were together during Shel's UK trip. Automotive is a star feature of our discussion with a detailed exchange of views and thoughts on news out of the US about regulatory developments regarding electric cars, specifically on the sound they make. Which is a thing that concerns … [Read more...] about FIR 187: It may be a Car but it Sounds like a Starship
FIR 185: Hey Google, play me some content marketing
The July 2019 edition of “The Hobson and Holtz Report” features Neville Hobson and Shel Holtz discussing these stories: Have we hit “peak podcast”?Google’s trying social media againThese are the top 10 emerging technologies of 2019Communicators need to explore new channels for their messagesYou downloaded FaceApp. Here’s what you’ve just done to your privacyConsumers are less attentive to news on mobile devicesDan York reports on interoperability, the new Twitter interface, Twitter’s “Live … [Read more...] about FIR 185: Hey Google, play me some content marketing
FIR 183: Let’s get personal
The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?PR professionals are relegating earned media to the dustbin.Arabic podcasts are … [Read more...] about FIR 183: Let’s get personal
FIR 182: Hot Bee Action
The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen ZMedia coverage of local news is evaporating. Should business pick up the slack?Customer reviews are the new content marketing, says Jay BaerMovements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.The UK … [Read more...] about FIR 182: Hot Bee Action