Podcasting

For Immediate Release 92: Marketing failures of the UK’s Conservative Party

Neville Hobson Leave a comment Artificial Intelligence, Business, Communication, FIR Podcast Network, For Immediate Release, Marketing, Podcasting, Politics, Public Relations, Social Media, Technology, Trends, Workplace
Labour won social media election - Guardian front page

We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our ‘hefty but good’ slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda: There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips. Neville delved […]

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Is podcasting about to get its tipping point?

Neville Hobson Leave a comment Advertising, Communication, Entertainment, Innovation, Marketing, Mobile, Podcasting, Software, Technology
Podcasts

There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, did they listen to all of it, etc) rather than just metrics on downloads (how many downloads, which country are downloaders in, what directory listing did they click, etc). In simple terms, it means podcasters will now be able to answer […]

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SDF podcast 8: Seek out those you can trust

Neville Hobson Leave a comment Artificial Intelligence, Business, Communication, Marketing, Podcasting, Public Relations, Reputation, Small Data Forum, Social Media, Social Networks, Society, Technology, Web
Question Everything

In the latest episode 8 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we explore whether following the ‘interesting times’ of 2016, we are seeing some sort of ‘regression to the mean’, with a right wing populist not succeeding in general elections in the Netherlands, with Emmanuel Macron becoming president of France, and with Chelsea FC winning the Premier League (following Leicester City’s surprise success last year). And such is the nature of our continuously evolving subject matter, when we have completed a podcast, we often find that on key discussion points, there is already more, and breaking news. The Facebook Files Just days after recording our latest musings […]

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For Immediate Release 84: the ‘limited return engagement’ episode

Neville Hobson Leave a comment Business, Communication, FIR Podcast Network, For Immediate Release, Podcasting

Recording episode 84 of the For Immediate Release podcast with Shel Holtz yesterday evening was like stepping into a new – but, at the same time, familiar – room to start a friendly conversation. It was The Hobson and Holtz Report again as we discussed a handful of highly-topical issues: Will social media will be a significant factor in the snap election called for by UK Prime Minister Theresa May? We also considered the role of social media in the French presidential election. Social media evidently had a larger-than-apparent impact on advertisers that pulled their commercials from Fox News’s “O’Reilly Factor,” the US cable news network’s biggest show. The Telegraph newspaper in the UK has launched a daily audio show […]

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One more time: A new episode of The Hobson and Holtz Report podcast

Neville Hobson 1 Comment Communication, For Immediate Release, Podcasting, Social Media
On The Air

In September 2015, Shel Holtz and I recorded the final episode of The Hobson and Holtz Report, a business podcast we’d presented for more than ten years. What started as a 30ish-minute show twice a week evolved over that decade into a 90-minute weekly talk show – “hefty but good” as we’d say – that then became the anchor in a growing network of podcasts that Shel had big plans for developing further. And so I hung up the microphone after well over 800 episodes. Since then I’ve been a guest on a couple of episodes of Shel’s replacement show, participating as a member of the discussion panel Shel puts together for each show. Next week, Shel and I will […]

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