Would you be happier without Facebook?

If you were not happy – outraged, even – with how Facebook behaved over the mood experiment they conducted last month, an experiment from a Dutch creative agency might be right up your street. What Facebook did was manipulate information posted on nearly 700,000 users’ home pages that showed that the social network could make people feel more positive or negative through a process of emotional contagion. Now Dutch creative agency Just has come up with 99 Days of Freedom,

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A hangout on the future of communication

In just three weeks’ time, on June 18, FutureComms14 takes place in London. This one-day conference, organized by MyNewsDesk UK, will firmly ask a big question: “What’s the future of communications?” The line up of speakers will offer some compelling answers to it that will undoubtedly include insights. You really can’t ask for more from an event. I’ll be there, too, moderating a panel discussion on the technologies of PR and chipping in with a few perspectives as well in

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If you attend one comms event this summer, make it #FutureComms14

A really good conference for communicators takes place in London next month, and plans are well advanced for a day of valuable professional development, strongly focused on the question “What’s the future of communications?”and how to address it: The disciplines of PR, marketing, social media and digital are converging and evolving at a breathless pace. Modern marketing communications is real-time, multimedia and multichannel. The challenge we face is to learn new skills, master new technologies, while maintaining focus on the

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Redefining today’s communicator in Norway

When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being professional. It’s a topic in the front of my mind as I finalise plans for a keynote presentation to the members of the Norwegian Communications Association on March 27. The devil’s in the detail, of course, and what’s hot in

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The future of blogging is rosy

Back in the day when blogging was social media, in the decade of the 00s, you were pretty limited in the methods you could use to publish your thinking and ideas. Then, you only had blogs, the websites that enabled anyone with a thought to create a web page (a post) and publish it. But those websites and those who blogged kick-started a near-revolution in how people expressed themselves and who did that self-expressing. That time is epitomized in Hugh

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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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