Within two years, 20 percent of business content will be authored by machines or "robo writers," as Gartner puts it in its list of ten predictions of an algorithmic and smart machine-driven world that the analyst firm published last October. It was a topic I used as a focal point in my presentation about PR measurement and how it's getting smarter partly through automation that captured close attention from the 50+ PR pros in the audience at a CIPR event in London last week. Content that is … [Read more...] about The rise of the cognitive PR machines
2015 was a stepping-stone year in the evolution of technology and people's behaviours, with events that gave us greater insight into actions and consquences. A big one is the thorny matter of balancing the long-held expectation of individual privacy - regarded as a fundamental right in many countries - and freedoms of expression with the requirement of government to safeguard its citizens in today's world where acts of freely expressing opinion can have dire consequences. Enter plans to … [Read more...] about Actions and consequences: what will 2016 present?
If you run ad blocking software on your computer or mobile device, you're either preventing the appearance of obtrusive, annoying ads that sometimes block content and add code that slows down the loading of the site you're visiting, especially on mobile devices; or you're strangling the revenue lifelines of companies who need to advertise to keep their businesses running, or enable media companies to keep paying for great journalism. That's pretty much what the current situation looks like, … [Read more...] about How to solve the ad blocking question
Today marks the tenth anniversary of the July 7 terrorist bombings in London in 2005, known as 7/7. On the morning of Thursday, 7 July 2005, four Islamist men detonated four bombs - three in quick succession aboard London Underground trains across the city and, later, a fourth on a double-decker bus in Tavistock Square. As well as the four bombers, 52 civilians were killed and over 700 more were injured in the attacks, the United Kingdom's worst terrorist incident since the 1988 Lockerbie … [Read more...] about 7/7 perspective 10 years on
Reading the various reports, narratives and commentaries this weekend about the results of the UK general election that took place on May 7, the overall perspective I've formed on all of that is how could the expert commentators, opinion-formers and outcome-predictors have got it all so wrong? The election result produced a clear win for the Conservatives with a slender majority in the House of Commons (12 seats), and the virtual annihilation of the primary opposition political parties - the … [Read more...] about Fixing a polling system that’s out of sync