Privacy, WhatsApp and Facebook: a matter of trust


WhatsApp has been getting a bit of stick this past week with news of changes to its terms and privacy policy that will allow the messaging service to share your usage behaviours and other data with Facebook. […] by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend


Give your chatbot some real personality

Chatbots are all the rage at the moment. These clever computer programs (algorithms, to be more precise) are popping up everywhere online to help you with mundane tasks from getting a weather forecast or currency exchange rate to travel planning to online shopping. Organizations everywhere are experimenting with these useful bits of technology, with varying degrees of success as part of the learning process (remember what happened to Microsoft’s Tay earlier this year?). If you use Siri on your iPhone,


Meet the omni-channel experience that is Wimbledon 2016

The Championships, Wimbledon¬†2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens large and small across the globe in real time and recorded, but also available and accessible on myriad devices, from smartwatches to big-screen PCs, almost anything that can connect to the global internet any time anywhere. To be sure, there’s


Hyper reality: merging physical and virtual realities

Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that we will engage with, where everything we do is part of a giant contest that awards points to reward behaviours and actions. This is a future vision that I think is persuasively presented in a high-definition video (embedded below) that


Ad blocking: reaching a tipping point for advertisers, publishers and consumers

Last week, mobile operator Three UK announced it will block advertising on its network in a trial taking place in mid June. Three’s action marks a new milestone in long-running arguments about online advertising between the online advertising industry, individual web publishers, and consumers who are the targets for much of that content. There’s growing opinion – authenticated, so to speak, by the increasing use of software to block online advertising – that a large proportion of advertising delivered primarily


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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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