More evidence of changes in traditional marketing that will change consumer behaviours. If you think that a Coca-Cola vending machine will only dispense Coke, think again: Anyone slotting money into a Coca-Cola vending machine in Dublin may find a lot more on offer than fizzy drinks. Visitors at Irelandâ€™s Dublin Airport, for example, will also be able to top up credit on their mobile phone or buy a mobile ringtone, logo or game to enjoy with their beverage. The 30 souped-up … [Read more...] about Expect the unexpected the next time you buy
Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday. Run by Mozilla, the contest resulted in over 250 30-second advertising videos being created and submitted by Firefox enthusiasts. Last week, Mozilla began showcasing some of these videos. Many of them demonstrate some really great creativity and imagination. While the contest winner will get a $5,000 gift certificate for photo and video equipment, I'd guess many of the … [Read more...] about The numbered days of traditional ad creation
Starwood Hotels & Resorts is the first major hotel company to make the leap into the blogosphere, says the Wall Street Journal, with a blog called TheLobby.com. But its initial approach to the genre has as much in common with advertising as it does with the wide-open world of blogging. The Journal's view is just a starting point. There is so much not right with this blog that it's hard to pick somewhere to begin. It looks nice and clearly a lot of thought has gone into its construction. It … [Read more...] about Starwood blog misses the point
A just-published survey, The iProspect Search Engine User Behavior Study, on people's expectations when searching for information on the web illustrates an evident fact about behaviour - a majority of people (62%) will use the results they find in the first page of information that their search produces. The survey also shows that even more people (90%) click on a result within the first three pages of search results. I wonder what they mean by 'page.' Do they really mean screen, ie, what you … [Read more...] about In search, is page equal to screen?
So Microsoft announced yesterday that Windows Vista will be delayed in its public release for consumers, not coming out until early 2007 instead of the expected later in 2006. Not surprisingly, this news has already attracted wide commentary in mainstream media and the blogosphere alike, nearly all of it highly critical. What I find quite interesting is the focus of Microsoft's press release, pitching this news as a positive announcement as part of the company's overall business strategy … [Read more...] about Spinning Vista and grassroots resentment