See the wood for the trees with NFTs

We’re seeing the metaverse and Web 3.0 being used to hide promo codes, and companies are getting people to look around and earn things in the metaverse – that’s where I think there’s going to be a lot of growth. In NFTs, we see a market that is quite flooded, but it’s become the path of least resistance for companies to get involved in the space. NFTs are how brands are dipping their toes in the water. Dan Jurek, the…

Pivoting the FIR podcast

When Shel and I started the For Immediate Release podcast, usually abbreviated to ‘FIR,’ in January 2005, we had a big vision for it. We wanted to have a conversation about topics that interested us at that intersection of business, communication, and technology. As we noted in a post on December 21, 2004, introducing the forthcoming podcast, “We’ll bring a balanced view on what’s going on in the US and Europe in communication, technology and other relevant topics.” We thought…

Why your communication goal must be smart and measurable

As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal needs to be much more than that. It also needs to be smart. Rather, SMART: Specific – target a specific area for improvement. Measurable – quantify or at least suggest an indicator of progress. Assignable – specify who will do…

FIR 208: A timely PR stunt at the G7

Shel and I had such a rich selection of topics to discuss in the June episode of The Hobson & Holtz Report podcast, aka FIR 208 – recorded during the weekend of the G7 meeting – that it was quite a job to assemble the order of discussion! As always each of us provides three topics, making six in total for discussion in each episode. Here’s the final list for June: Half of U.S. adults consider who publishes it as…

Moving the podcast market

News that Apple’s new podcast subscription service is being delayed until June because Apple needs to tweak the Apple Podcasts app is a good reminder of how important the user experience is and ensuring it delivers on expectations. It’s also a great illustration of how a market moved. In the early homebrew days of podcasting, it was common for many podcasts to sound like they’d been recorded in the back of a garden shed on a rainy day, or the…

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