Marketing

For Immediate Release 105: Centre Stage for Credible Sources

Neville Hobson Leave a comment Business, Communication, Ethics, For Immediate Release, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code) How various fields will be affected by speech recognition (including PR and communications) Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice The proliferation of fake scientific journals (and what it means for the PR industry) The Pew Research Center has identified five “types” of people who search for facts and information, with implications for content marketing Are Americanisms killing British English (and does it matter)? In his Tech Report, Dan York […]

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SDF podcast 11: From winning with data to the future of fake facts

Neville Hobson Leave a comment Business, Communication, Innovation, Marketing, Politics, Public Relations, Reputation, Small Data Forum, Social Media, Society, Technology, Trends, Workplace

For the 11th time, the SmallDataForum convened – this time to explore questions related to the opportunities and challenges of data in business, the rational and emotional side of decision-making, and the continuing erosion of trust and confidence in the truthfulness of information. Stephen Fry’s fabulous narration of the complete works of Sherlock Holmes formed the backdrop to musings about data sleuthing and the skill sets required for successful forensic analytics. This episode’s show notes were written by Thomas Stoeckle. Big Data’s Business Value A recent Harvard Business School article discussed the issue that Companies Love Big Data but Lack the Strategy to Use It Effectively. Neville sums this up succinctly: “You don’t need big data strategy, you need a […]

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Perspectives on blogging in the UK

Neville Hobson Leave a comment Advertising, Blogging, Business, Communication, Experiences, Marketing, Public Relations, Social Media, Social Networks, Trends, Web, Weblogs

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or someone wanting to understand and connect with bloggers, there’s much of interest in the report. Ten highlights: Although a majority (34%) of survey respondents said they blog for personal reasons, there is continuing growth in professional blogging with more interest […]

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Add your views on fake news to SNCR research survey

Neville Hobson 1 Comment Advertising, Business, Communication, Mainstream Media, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat it. SNCR Advisory Board member Jeff Pundyk leads the SNCR Fellows research team (of which I am a member). Our project begins with an important first step – benchmarking marketers’ awareness, attitudes and intended actions as advertising technology and fake news collide. If you have responsibility for or are involved in managing advertising, paid content marketing, paid social, native and programmatic advertising, please take our short survey (5-7 minutes long). Your answers will be anonymous and we’ll use them in […]

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Spectacular opportunities coming in the digital economy says Gartner

Neville Hobson Leave a comment Business, Communication, Hardware, Innovation, Marketing, Software, Technology, Trends, Web, Workplace
Hype cycle

  The latest emerging technologies report from Gartner, announced last week, contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade. While many of the technologies cited by Gartner will already be familiar – they include artificial intelligence, the connected home, machine learning, autonomous vehicles, blockchain, augmented reality and virtual reality – the focus is very much on the relationships and inter-connectedness between individual and related technologies, and the business opportunities they present for those who are prepared and able to take advantage of them. In the Hype Cycle for Emerging Technologies 2017, Gartner sees three distinct technology trends that the firm believes will profoundly create new experiences, […]

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