In the latest episode 8 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we explore whether following the ‘interesting times’ of 2016, we are seeing some sort of ‘regression to the mean’, with a right wing populist not succeeding in general elections in the Netherlands, with Emmanuel Macron becoming president of France, and with Chelsea FC winning the Premier League (following Leicester City’s surprise success last year). And such …
Category: Marketing
For much of the past decade, Millennials has been the generation that was the comparative one whenever anyone talked about behavioural and other differences between generations in contemporary society. Not only in the cultural and consumer contexts but also in the workplace. It’s fair to say that marketers and brand managers now understand a great deal about that generation in terms of behaviours, expectations, preferences and other consumer indicators. Employers understand much about them in terms of workplace expectations and …
The ongoing angst about ad blocking by online publishers and advertisers looks set to move to another level following reports that Google intends to include an ad blocking feature in the Chrome browser. The Wall Street Journal reports that the ad blocking feature would filter out certain online ad types deemed to provide bad experiences for users as they move around the web. The Journal notes: Unacceptable ad types would be those recently defined by the Coalition for Better Ads, …
A topic that’s dominated our conversation in recent episodes of The Small Data Forum podcast is fake news and related issues. In episode 7, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we consider world wide web inventor Tim Berners-Lee’s call to action on what he sees as three big challenges for the web: Loss of control of personal data; Spread of misinformation; and Questionable political advertising. The second one in particular – spread of …
The recent rise and spread of so-called fake news is a topic that’s generating a great deal of opinion on what to do about it. I’ve weighed in, too, in a recent episode of the Small Data Forum podcast. Now, on the 28th anniversary of the founding of the World Wide Web, its creator Tim Berners-Lee offers compelling perspectives on this contemporary phenomenon, outlining three challenges for the web and, as he puts it, what we must do to ensure it …
