For the September episode of the monthly Hobson & Holtz Report podcast, aka FIR 155, I was the solo host with Shel away. Doing the show like this reminded me of the old days of FIR when Shel and I recorded a weekly show for over ten years, where one of us would typically do it all solo if the other was away. This was one of those times! Anyway, you have a show to listen to so here's what's in this month's H&H Report: Skype has finally enabled audio recording of both ends of a … [Read more...] about For Immediate Release 155: Did neglect kill SlideShare?
Marketing
SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each other’s attention for a good 45 minutes. This episode's show notes were written by Thomas Stoeckle. Many ‘attention economists’ these days quote Nobel Laureate Herbert Simon and his observation that a wealth of information creates a poverty of attention. It is certainly a quote that has aged well, and … [Read more...] about SDF Podcast 21: Attention, meaningful content and post-apocalyptic novels
For Immediate Release 152:
LOL (TM)
Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included…
P&G is attempting to trademark common Internet acronyms, including LOL.
Texting has become a common tool in political campaigns. Will it find its way into marketing?
Gen Zers will outnumber Millennials within a year. There are implications for communicators.
Should your company be on IGTV?
A look at vanished technologies from Gartner’s 2 … [Read more...] about For Immediate Release 152:
LOL (TM)
For Immediate Release 147:
Tell Me a (Facebook) Story
Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:
Starbucks and plastic straws (listener comment from Kris Gallagher)
British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
Whatever the EU does about copyright laws, expect it t … [Read more...] about For Immediate Release 147:
Tell Me a (Facebook) Story
Twitter removes fake followers to build trust in follower counts
If you've noticed a sudden drop in the number of people following you on Twitter, the likeliest reason would be action taken by Twitter last week as part of its efforts to build trust and confidence in follower counts - the number of people who follow others on the social network. In an announcement posted on July 11, Twitter said it had begun a global action to remove suspicious accounts from users’ followers, describing it as a step to improve Twitter and ensure everyone can have confidence … [Read more...] about Twitter removes fake followers to build trust in follower counts