The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees' homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of the US Congress to explain what happened (and where he admitted he knew about the cheating in 2014), finger-pointing gets underway, dire warnings emerge about potential restructuring and job losses, and a share price that has … [Read more...] about VW: Recalling a reputation
Last week, a new version of #PRstack, a publication whose content was created by more than 30 contributors, was published. It's the second edition of a highly-acclaimed guide and resource that was first published in May 2015. It comprises a series of case studies by PR practitioners exploring modern aspects of PR practice in over 40 examples of tools used in public relations, content marketing, and search engine optimization. From the ebook's foreword written by Stephen Waddington, who … [Read more...] about #PRstack: How to get better at digital PR
The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the governance and regulation of the auto industry and publicly-listed companies in that industry (likelier in Germany than anywhere else, I'd say), although it's far from clear what the consequences and outcomes will actually be. What's extraordinary - except, maybe it isn't anymore - is, on the one hand, the speed with which the unravelling of VW's reputation is … [Read more...] about Can a tarnished VW emerge successfully from #dieselgate?
It's fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don't measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That's a simple question Barcelona Principles 2.0 endeavours to address in a revision to the set of principles first developed in 2010 as a PR measurement standard, published last week, that reflect significant changes in the media landscape and the emergence of … [Read more...] about Communication measurement moves up a level with Barcelona Principles 2.0
President Clinton is Really Smart. Mountain View, California, 1995. During his reelection campaign, President Bill Clinton attended a fundraiser thrown by the top CEOs of Silicon Valley. L. John Doerr (center) helped organize the visit at the home of Regis McKenna. During dinner, the CEOs peppered Clinton with questions related to complex technology, trade, and economic issues. Listening patiently, the president smoothly delivered a point-by-point response to each guest, revealing a … [Read more...] about A key lesson in political fund-raising
There could be a slew of new three- and four-letter acronyms to get used to if changes in C-Suite functions and roles take hold as outlined in 10 C-Suite Jobs of The Future, a thought-provoking report in FastCompany magazine this week. For instance: Chief Intellectual Property Officer The world of intellectual property law is only getting more vast and complicated as new innovations hit the market. Not only will companies in the near future need a core leadership team member who can wade … [Read more...] about Labelling the C-Suite of the future
The news yesterday that Twitter CEO Dick Costolo is stepping down from that leadership role next month has attracted widespread commentary and opinion, not least on Twitter itself. There's credible opinions that Costolo is going because he hasn't evolved Twitter as many observers and critics expected or believe he should have. Indeed, the stock market greeted yesterday's announcement with a 10 percent rise in Twitter's share price at one point. An analysis in the Guardian today - you can … [Read more...] about Dick Costolo: Twitter unfollows the leader as social milestones are missed
If you glance through the 2015 Trust Barometer published by the Edelman PR firm on January 20, you'd be forgiven for thinking that things are bad if not dire everywhere. The report - marking the 15th consecutive year Edelman has been publishing this - contains the results from surveying 33,000 people in 27 countries in order to paint a picture of public trust in business, the media, government and NGOs in those 27 countries and averaging across the world. The data Edelman gathered from … [Read more...] about Rays of light amongst the gloom in the 2015 Trust Barometer