Leadership Archives - NevilleHobson.com

Exposing the realities of our relationships with Facebook and other social platforms

This week has been an extraordinary one, not only for Facebook chief Mark Zuckerberg and members of the US Congress but also for users of Facebook and other social networking platforms wherever they are in the world. Indeed, it has been a week of revelation and food for considerable thought on a grand scale. During two days, on April 10 and April 11, the Facebook co-founder and CEO appeared before members of the US Senate and Congress to answer questions…

Values to live by according to John Perry Barlow

John Perry Barlow, one of the visionaries of the Internet in the 1990s and turn of the century, died on February 7. He was 70 years old. He was well known as co-founder of the Electronic Frontier Foundation and the Freedom of the Press Foundation in the US. He was Fellow Emeritus at Harvard University’s Berkman Center for Internet and Society. And he was inducted into the Internet Hall of Fame in 2013. Barlow was equally if not more well…

New Report on Change Agents: the Unsung Heroes in Digital Transformation

According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles “change agents” face as they try to modernize their organizations. There are always colleagues, managers and others who don’t get it. Solis – futurist, best-selling business-book author and principal analyst at Prophet’s Altimeter Group – has written a 29-page report that examines how the people behind digital transformation lead change from within their organizations. From the report’s executive summary: In a world where digital…

How to engage the C-suite about social media with authority and confidence

“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It’s equally true that one of the biggest obstacles to using…

SNCR webinar will help you close the C-Suite gap about social media

While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it’s often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions – hardly strategic imperatives, in their minds. In many cases, the lack of…