One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage …
Category: Leadership
It was rather a surreal experience watching the BBC’s election night analytics and opinion show on the BBC News Channel on Thursday June 8, from shortly after the closing of the poll at 10pm (I lasted until about 1am on Friday morning). It was the exit poll – a joint effort by the BBC, ITV and Sky News – that set the scene for a night of traumatic change for the ruling Conservative party led by Theresa May, and qualified …
Designed with strong technical expertise and high intelligence, it’s not so far-fetched that the robots of the future could outperform human managers
The myriad sensors which offer so many opportunities for information collection also gather private data. Can a balance be struck between the two?
It’s been a tumultuous few days since polling stations closed at 10pm on Thursday June 23 and the UK awoke on the morning of Friday June 24 to the news that the result of the national referendum on whether this country would remain a member of the European Union or not turned out to be not. I am very sad at this result – one that took many people by surprise, me included – as I believe that our future …
The simple cartoon above by Will Dawburn sums up many people’s feelings about political campaigning on the EU Referendum that we’ll be voting on in four days’ time, on Thursday June 23. For me, most communication by the Stronger In and Vote Leave campaigns, by other campaigners, by (a biased) mainstream media, by many politicians, by individuals with strong opinions across the social web, has been characterized by ugliness, lack of thought-leadership, relentless doses of FUD, half-arsed publicity stunts, and …
Digital technology has become key to how brands survive and thrive, which means agencies will have to take on the C-suite directly
In early 2005, I joined a select group of business communicators who were social media early adopters to found a new research organization and think tank that would explore new communication tools and technologies. It had a clear vision: To be the leading think tank for the advanced study of new communications tools, technologies and emerging modes of communication, i.e. blogs, wikis, RSS, podcasts, collaborative tools and the growing phenomena of participatory communications and their effect on traditional media, marketing, …
Breakout Session at IBM Connect 2016: Employee Engagement and Social Technology: Driving Success Together: This session will share the top drivers of engagement across industries and around the world. Then social technological approaches to addressing challenges in each of these key areas for business success will be discussed. It is all about driving the business through employee engagement and arming leadership with the right tools to get the job done! Come to learn how business metrics are affected by engagement and …
