Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and Thomas reflect on the outcome of the recent general elections in the UK. This episode's show notes were written by Thomas Stoeckle. We agree that, unlike last time, Labour did better than the … [Read more...] about SDF podcast 10: Big Data is never a be-all and end-all
One of the hurdles along the road of seeing an end to the "advertising value equivalence" (AVE) measurement metric that's decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage this quarter was worth $X … [Read more...] about How to get the media on board to end AVE
Most reasonable people are aware that if you publicly publish something defamatory about someone else that is false, you can be sued for libel. If you lose the legal case, it can be expensive for you in terms of damage to your reputation as well as a financial cost. (Related: the difference between libel and slander in UK law.) And I'd add that most reasonable people are also aware that the same rules on libel apply to all methods of public communication, including online. So, for … [Read more...] about How Twitter Works – a legal opinion
The revelations from the mega-leak of data about the financial shenanigans of the wealthy and powerful, dubbed the #PanamaPapers, continue to roll out globally since the eruption last weekend opened up a Pandora's Box (what some would call an Aladdin's Cave) of consequences. At the heart of this scandal is 2.6 terabytes of data representing some 11 million individual documents about the business and financial affairs of clients of the Panama-based law firm Mossack Fonseca stretching from … [Read more...] about How can trust help the #PanamaPapers innocents?
Who can predict what will happen in today's fast-moving world, asks CNN's Fareed Zakaria. [...] I don't know where all this goes but in periods like it, open systems like America's will do better than closed ones. The US often looks like a dysfunctional country because all its problems are on display and debated daily. Everthing - economic strategy, monetary policy, homeland security, police practices, infrastructure - is out there, open for constant criticism. But this transparency means … [Read more...] about Open is better than closed