Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and Thomas reflect on the outcome of the…
One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The…
Most reasonable people are aware that if you publicly publish something defamatory about someone else that is false, you can be sued for libel. If you lose the legal case, it can be expensive for you in terms of damage to your reputation as well as a financial cost. (Related: the difference between…
The revelations from the mega-leak of data about the financial shenanigans of the wealthy and powerful, dubbed the #PanamaPapers, continue to roll out globally since the eruption last weekend opened up a Pandora’s Box (what some would call an Aladdin’s Cave) of consequences. At the heart of this scandal is…
Who can predict what will happen in today’s fast-moving world, asks CNN’s Fareed Zakaria. […] I don’t know where all this goes but in periods like it, open systems like America’s will do better than closed ones. The US often looks like a dysfunctional country because all its problems are…
If you run ad blocking software on your computer or mobile device, you’re either preventing the appearance of obtrusive, annoying ads that sometimes block content and add code that slows down the loading of the site you’re visiting, especially on mobile devices; or you’re strangling the revenue lifelines of companies…
Verifying facts before publishing a news story is one of the cornerstones of trusted behaviour that we have traditionally expected from the mainstream media. Even in the disruption of traditional sources of news over the past decade – with the rise of social media, of newer sources of news and…
Today, The Sun newspaper becomes the latest national mainstream medium in the UK to erect a barrier to its content on the web where access to that content is only available now if you pay £2 per week. Switchover to The Sun’s new paywall-fronted site began yesterday evening, and the…
