The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world.According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia. The reporters and producers reflected on the role of social media, company websites and other factors in the importance of … [Read more...] about Should you place your trust in the mainstream media?
Hardly a day goes by without the topic of fake news becoming a news headline itself especially when it concerns Donald Trump.For most people, fake news is largely seen as a driver of distrust about what you read, see and hear online as well as a creator of fear, uncertainty and doubt about the sources that publish it. Earlier this year Tim Berners-Lee said that misinformation - or ‘fake news’ which is surprising, shocking, or designed to appeal to our biases - can spread like wildfire. And … [Read more...] about SNCR research initiative sets out to find solutions to address fake news
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and Thomas reflect on the outcome of the recent general elections in the UK.This episode's show notes were written by Thomas Stoeckle.We agree that, unlike last time, Labour did better than the … [Read more...] about SDF podcast 10: Big Data is never a be-all and end-all
One of the hurdles along the road of seeing an end to the "advertising value equivalence" (AVE) measurement metric that's decried by many in the PR and measurement communities is persuading organisations to stop using it.The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage this quarter was worth $X … [Read more...] about How to get the media on board to end AVE
Most reasonable people are aware that if you publicly publish something defamatory about someone else that is false, you can be sued for libel. If you lose the legal case, it can be expensive for you in terms of damage to your reputation as well as a financial cost.(Related: the difference between libel and slander in UK law.)And I'd add that most reasonable people are also aware that the same rules on libel apply to all methods of public communication, including online.So, for … [Read more...] about How Twitter Works – a legal opinion