The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen ZMedia coverage of local news is evaporating. Should business pick up the slack?Customer reviews are the new content marketing, says Jay BaerMovements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.The UK … [Read more...] about FIR 182: Hot Bee Action
Show notes for this episode written by Thomas Stoeckle.
“If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm billions of dollars, and no one has the power to enforce it, has it actually happened?”
A recent opinion piece on AdExchanger discussed the connection between Google’s $5bn antitrust fine, and the … [Read more...] about SDF Podcast 20: GDPR, ePrivacy, copyright and antitrust:
the EU’s long game
In this April edition of The Hobson & Holtz Report, Neville and Shel talk about… Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp The line between earned and paid media is blurring and consumers don’t care which is which There’s a reckoning coming for terms and conditions Augmented Reality is making huge inroads (except in … [Read more...] about For Immediate Release 134: We start with Starbucks and end with drones
Shel Holtz and I recorded the December edition of the monthly Hobson & Holtz Report podcast. It is the final FIR episode of 2017: FIR will return on January 8, 2018, in an all-new format. Listen to this episode for details! This month’s topics: A group of UK newspapers using robots to help write stories Research that found higher engagement for tweets that took advantage of the new 280 character count Storify, a great curation tool aimed at journalists, is shutting down … [Read more...] about For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms
The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world. According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia. The reporters and producers reflected on the role of social media, company websites and other factors in the importance of … [Read more...] about Should you place your trust in the mainstream media?