The news yesterday that Twitter CEO Dick Costolo is stepping down from that leadership role next month has attracted widespread commentary and opinion, not least on Twitter itself. There's credible opinions that Costolo is going because he hasn't evolved Twitter as many observers and critics expected or believe he should have. Indeed, the stock market greeted yesterday's announcement with a 10 percent rise in Twitter's share price at one point. An analysis in the Guardian today - you can … [Read more...] about Dick Costolo: Twitter unfollows the leader as social milestones are missed
Investor Relations
Sprinklr raises $46m to build out an omnichannel offering: Experience Cloud
"Omnichannel" is a word to get used to as I expect we'll hear this buzzword more and more as the technical marketing term to describe something relatively simple: the seamless customer experience. More on that in a minute. It's a word used in much of the media reporting on two announcements from enterprise social media firm Sprinklr yesterday, the first being that it had raised $46 million in new investment funding to value the company at $1.17 billion. As Fortune magazine notes in its … [Read more...] about Sprinklr raises $46m to build out an omnichannel offering: Experience Cloud
Adding a face to the HSBC name could go a long way
Reputation is built on trust and, for HSBC Bank, that chain has been well and truly disconnected through the revelations of alleged dirty deeds in its private banking operation in Switzerland that say the bank helped a large number of its private-banking clients evade tax that have been paraded through the mainstream media over the past week. Whatever the actual facts of the matter, HSBC is being pilloried left, right and centre as a financial institution that helps wealthy people dodge tax - … [Read more...] about Adding a face to the HSBC name could go a long way
The Apple iOS debacle and PR consequences
Whether you're an iPhone user or not, you can't have missed the headlines in recent days reporting on the fiasco resulting from Apple's botched operating system update 8.0.1 for iPhones and iPads, released on September 24. For the first time in some years, I have an iPhone courtesy of Arena Media, mobile operator Three UK's media agency, who sent me an iPhone 6 for review (that review is coming soon) which arrived on the 24th - the day of the 8.0.1 software update. And so I did: allowed … [Read more...] about The Apple iOS debacle and PR consequences
Sprinklr adds Branderati advocacy to its ‘social at scale’ offering
Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social relationship infrastructure development. Sprinklr adds a further dimension to its offering with the acquisition of Branderati, an advocacy influencer marketing firm, to give Sprinklr a major addition to its Social @ Scale product that … [Read more...] about Sprinklr adds Branderati advocacy to its ‘social at scale’ offering
Defining Twitter by more than the numbers
Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP EPS of $0.02 Q2 adjusted EBITDA of $54 million, representing an adjusted EBITDA margin of 17% Depending on which media report or commentary you read, it's either an unimpressive financial performance, or a strong performance to silence critics. Either … [Read more...] about Defining Twitter by more than the numbers
The future looks mobile for Facebook
Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year. The report shows financial pluses across the board for the mega social network in significant areas: Overall revenue for the second quarter of 2014 was $2.91 billion, an increase of 61 percent compared to the same period last year. Revenue from advertising was $2.68 billion, a 67 percent increase over the same quarter last year - and around 92 percent of overall revenue reported for the … [Read more...] about The future looks mobile for Facebook
The big idea from Sprinklr
Less than three months after its acquisition of social business pioneer Dachis Group, social media SaaS vendor Sprinklr launches the next stage in its drive to bring greater integrated 'social at scale' ability to large enterprises with the introduction of paid social media to its modular infrastructure software platform. In its announcement today, Sprinklr says the new paid-media capability tightly connects the platform that Forrester Research described as “the most powerful technology on … [Read more...] about The big idea from Sprinklr