Artificial intelligence and machine learning are two subjects in which I've long had interest, especially as they relate to organizational change, people's behaviours and communication, and the future of work. This keen interest is a prime reason why I joined IBM earlier this year, and has intensified as I've got to know a great deal about cognitive computing and, of course, IBM Watson. They are both areas where I have some clear views on what this means for organizational communication … [Read more...] about A checkpoint conversation on AI and machine learning in PR
Interviews
Social marketing and social PR: never the twain shall meet?
Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as "The Big Christmas Grudge Match: Social Media Marketing vs Social PR" although I saw it very much as comparing and contrasting the two elements that, in many respects, are different sides of the same coin. Whatever you call it, I thought it was a terrific … [Read more...] about Social marketing and social PR: never the twain shall meet?
The role of the C-suite in social media marketing
Content marketing is a topic I've talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to the latest episode of AMP Up Your Social Media podcast to discuss the role of the C-suite in social media marketing and how to communicate social media benefits to senior influencers in your … [Read more...] about The role of the C-suite in social media marketing
FIR Interview: Professional insights with Neville Hobson and Shel Holtz
On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005. To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and Neville a few days before the 700th episode. The idea for such an interview originated in the Google+ FIR Community when Max … [Read more...] about FIR Interview: Professional insights with Neville Hobson and Shel Holtz
Share your questions for Donna Papacosta’s interview with Neville and Shel on FIR 700
We have something special in store as part of the milestone 700th episode of For Immediate Release, the first and longest-running communications-focused podcast. Donna Papacosta - a regular contributor to FIR and a skilled podcaster in her own right - will interview co-hosts Neville Hobson and Shel Holtz on their own backgrounds. Here's Donna explaining the whole idea: As Donna notes, you can participate by letting her know what questions you'd like her to ask. Post your questions to … [Read more...] about Share your questions for Donna Papacosta’s interview with Neville and Shel on FIR 700
Content, authenticity and engagement
I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, thought leadership and how to express it, social media use by the CEO and others in the C-Suite and counsel by communication professionals. Fellow interviewee Sue Keogh … [Read more...] about Content, authenticity and engagement
What does social media mean to your PR and communications?
At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the link or the image to go to MyCustomer.com to see the video. It runs 7 minutes and 38 seconds. These are the questions Gemma asked me: As an early adopter of social media, are there any mistakes you witnessed from the early days that are still … [Read more...] about What does social media mean to your PR and communications?
It’s time to experiment
Recently I visited PeerIndex at their office in the TechHub in east London (aka Silicon Roundabout). They wanted to interview me as part of their video interview series, to talk about digital, social media, public relations and more. That interview has just been published. (If you don't see the video embedded above, view it on YouTube.) It runs just under four minutes and I offer some opinions and views on these topics they asked me about: Why did people begin to use digital marketing? … [Read more...] about It’s time to experiment