Artificial intelligence and machine learning are two subjects in which I've long had interest, especially as they relate to organizational change, people's behaviours and communication, and the future of work. This keen interest is a prime reason why I joined IBM earlier this year, and has intensified as I've got to know a great deal about cognitive computing and, of course, IBM Watson. They are both areas where I have some clear views on what this means for organizational communication … [Read more...] about A checkpoint conversation on AI and machine learning in PR
Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as "The Big Christmas Grudge Match: Social Media Marketing vs Social PR" although I saw it very much as comparing and contrasting the two elements that, in many respects, are different sides of the same coin. Whatever you call it, I thought it was a terrific … [Read more...] about Social marketing and social PR: never the twain shall meet?
Content marketing is a topic I've talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn Gaudet, founder and president of GaggleAMP, invited me on to the latest episode of AMP Up Your Social Media podcast to discuss the role of the C-suite in social media marketing and how to communicate social media benefits to senior influencers in your … [Read more...] about The role of the C-suite in social media marketing
On April 22, 2013, Neville Hobson and Shel Holtz published the 700th episode of The Hobson and Holtz Report, the weekly business podcast covering the intersection of business, communication and technology that the pair started in January 2005. To mark the milestone episode Canadian podcaster, FIR friend and long-time listener Donna Papacosta interviewed Shel and Neville a few days before the 700th episode. The idea for such an interview originated in the Google+ FIR Community when Max … [Read more...] about FIR Interview: Professional insights with Neville Hobson and Shel Holtz
We have something special in store as part of the milestone 700th episode of For Immediate Release, the first and longest-running communications-focused podcast. Donna Papacosta - a regular contributor to FIR and a skilled podcaster in her own right - will interview co-hosts Neville Hobson and Shel Holtz on their own backgrounds. Here's Donna explaining the whole idea: As Donna notes, you can participate by letting her know what questions you'd like her to ask. Post your questions to … [Read more...] about Share your questions for Donna Papacosta’s interview with Neville and Shel on FIR 700