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Innovation

The virtual travel agent

August 18, 2006 by Neville Hobson 

A UK travel agent is turning a new page in its history, the BBC reports, opening branches which do not stock holiday brochures: The First Choice outlets will instead feature internet terminals where customers can be guided through their holiday options online. The scheme is being launched in two supermarkets and is partly to reduce paper wastage. But customers will be able to have information on destinations printed out for them to take home and mull over. First Choice say they are not doing … [Read more...] about The virtual travel agent

Filed Under: Business, Innovation, Travel, Web

More about your blog visitors with Google Maps

August 18, 2006 by Neville Hobson 

If you use the StatCounter.com website visitor stats/analysis service, there is a brand new feature that is very cool indeed - view your recent visitors on a Google Map. Here's a screenshot of some recent visitors to my blog, with detailed info about one of the visitors: Just click on one of the map location markers to see useful information about that visitor. How long they stayed, where they came from, which pages they looked at, what browser, screen resolution, etc. You can get all this … [Read more...] about More about your blog visitors with Google Maps

Filed Under: Innovation, Technology, Web, Weblog Tools, Weblogs

First podcast for the Social Media Club

July 15, 2006 by Neville Hobson 

Last month, a great idea kicked off - get some real discussion going on how to turn the concept of the social media press release into something more tangible. Chris Heuer has been driving the initiative forward and has opened up the Social Media Club as the focal point for discussion and action. He says that the goal is to build a community that is truly of, by, and for the people it serves - people from all walks of life who care about, benefit from and create social media: The question … [Read more...] about First podcast for the Social Media Club

Filed Under: Communication, Innovation, Leadership, Podcasting, Public Relations

PR community action on social media press release

June 30, 2006 by Neville Hobson 

Whether journalists are ready or not for the social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages. Quick recap - the social media press release is a concept for a communication tool, developed by Todd Defren at Shift Communications, that is more suitable for an age of social … [Read more...] about PR community action on social media press release

Filed Under: Innovation, Leadership, Public Relations

How to understand Second Life’s potential

June 26, 2006 by Neville Hobson 

More on the Second Life conference that took place on Friday: A transcript of the complete discussion has been posted, which includes panelists' and participants' commentaries Joseph Jaffe has a PowerPoint deck with some terrific annotated screenshots Mitch Joel's latest podcast includes the 9-minute discussion via Skype between Mitch, Joseph and me when we were all together virtually in Second Life The transcript is very much worth reading to get a good sense of the … [Read more...] about How to understand Second Life’s potential

Filed Under: Business, Communication, Events, Experiences, Experimenting, Innovation, Marketing, Social Networks, Technology, Virtual Communities, Web

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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