If you're in PR and you're still not paying attention to Second Life, here's another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam Reuters aka Adam Pasick, a veteran tech and media journalist based in London. The reporter is real but the world he covers isn't, says the headline of a New York Times feature that includes an interview with Pasick in which he outlines Reuters' rationale for being … [Read more...] about Reuters gets with-it in Second Life
Innovation
Giving life to the social media press release
Last May, Boston-based social media PR advocate Todd Defren published a social media press release template as a means to encourage and stimulate discussion on effective ways to evolve the traditional press release into a communication channel better suited to today's online world of rich content, conversations and linking. That led to the formation in June of the Social Media Club, whose mission is to share best practices, establish ethics and standards, and promote media literacy around the … [Read more...] about Giving life to the social media press release
Business cards to make you ooh and aah
This will surely catch on enormously, both for business and personal use - Flickr MiniCards. A simple idea and very well executed by UK company MOO - you select photos from your Flickr photo collection and have them printed as highly-personal and visual mini presentation cards. MOO's ordering system is very easy and works a charm. Go to their site, let the site log you in to your Flickr account (works via the Flickr API), choose from your own photos (note they must already be tagged with a … [Read more...] about Business cards to make you ooh and aah
Blogging from space
This is definitely a first: A wealthy Iranian-born American woman ventures into space on Monday bearing the flags of both countries on her space suit. Anousheh Ansari, a telecommunications tycoon from Texas, will become the fourth person - and the first woman - to pay an estimated $20m to travel into space. [...] Ms Ansari says she will write the first blog from space. She says that her ultimate goal is to bring her experience and "the ability to fly to space to more and more people and to … [Read more...] about Blogging from space
The virtual travel agent
A UK travel agent is turning a new page in its history, the BBC reports, opening branches which do not stock holiday brochures: The First Choice outlets will instead feature internet terminals where customers can be guided through their holiday options online. The scheme is being launched in two supermarkets and is partly to reduce paper wastage. But customers will be able to have information on destinations printed out for them to take home and mull over. First Choice say they are not doing … [Read more...] about The virtual travel agent