IBM

How to put AI into cognitive perspective

Neville Hobson 2 Comments Artificial Intelligence, Business, Communication, Employee Communication, Hardware, IBM, Innovation, Marketing, Public Relations, Society, Technology, Trends, Workplace
cognitivedress

Among the big topics that will dominate the news in 2017, a prominent one will undoubtedly be artificial intelligence or AI. It’s a huge topic, one that gathered momentum in 2016 to grab our attention and showcase both opportunity and risk with news and opinion often focused on a dystopian future that has plans to eliminate jobs currently done by human beings and replace them with robots. (Or maybe not.) Wherever you look, there’s so much differing opinion on the impact of AI and automation on people and jobs that, at times, it’s hard to know how to separate the wheat from the chaff. While a great deal of media coverage and social commentary and opinion has been on the consumer focus of AI – just look […]

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Understanding the four types of AI, from reactive robots to self-aware beings

Neville Hobson 11 Comments Artificial Intelligence, Business, Communication, IBM, Innovation, Science, Society, Software, Technology, Workplace
cyborg

The common, and recurring, view of the latest breakthroughs in artificial intelligence research is that sentient and intelligent machines are just on the horizon. Machines understand verbal commands, distinguish pictures, drive cars and play games better than we do. How much longer can it be before they walk among us? By Arend Hintze, Michigan State University The new White House report on artificial intelligence takes an appropriately skeptical view of that dream. It says the next 20 years likely won’t see machines “exhibit broadly-applicable intelligence comparable to or exceeding that of humans,” though it does go on to say that in the coming years, “machines will reach and exceed human performance on more and more tasks.” But its assumptions about how […]

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The automotive future isn’t self-driving… Not yet

Neville Hobson 10 Comments Artificial Intelligence, Business, Communication, IBM, Innovation, Marketing, Public Relations, Social Business, Society, Software, Technology, Trends, Web
Johnny Cab / 'Total Recall' 1990

When the topic of artificial intelligence and cars gets discussed – it’s a topic of frequent discussion online these days – it’s often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), electric sports car maker Tesla gets a lot of press due to its stylish sports cars that capture imaginations with their high speeds, market-leading battery innovation, automated driving capability, and competitive prices. Tesla’s also in the spotlight for owners of its cars getting killed in crashes where fingers point to the Autopilot technology in its cars being less than perfect for use on public roads […]

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Enhance your skills with cognitive PR

Neville Hobson 9 Comments Artificial Intelligence, Business, Communication, IBM, Innovation, Professional Development, Public Relations, Software, Technology, Trends, Web

Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication – where bots and chatbots in particular start to step in and take over an aspect of communication, particularly in terms of how businesses communicate with customers. This is a topic that’s in the headlines frequently, often in the context of how robots will take over with us humans becoming expendable in the work context. Indeed, reporting often cites examples of how this is already happening or is planned to, […]

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A checkpoint conversation on AI and machine learning in PR

Neville Hobson 8 Comments Artificial Intelligence, Business, Communication, IBM, Interviews, Podcasting, Public Relations, Social Media, Society, Software, Technology, Trends, Workplace

Artificial intelligence and machine learning are two subjects in which I’ve long had interest, especially as they relate to organizational change, people’s behaviours and communication, and the future of work. This keen interest is a prime reason why I joined IBM earlier this year, and has intensified as I’ve got to know a great deal about cognitive computing and, of course, IBM Watson. They are both areas where I have some clear views on what this means for organizational communication (including public relations), eg, automation in the workplace. So I was thrilled to be invited by Chip Griffin to join him in conversation in his latest episode of the “Chats with Chip” podcast to discuss such topics. I’ve known Chip […]

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