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How to put AI into cognitive perspective

January 24, 2017 by Neville Hobson 

cognitivedress

Among the big topics that will dominate the news in 2017, a prominent one will undoubtedly be artificial intelligence or AI. It's a huge topic, one that gathered momentum in 2016 to grab our attention and showcase both opportunity and risk with news and opinion often focused on a dystopian future that has plans to eliminate jobs currently done by human beings and replace them with robots. (Or maybe not.) Wherever you look, there's so much differing opinion on the impact of AI and … [Read more...] about How to put AI into cognitive perspective

Filed Under: Artificial Intelligence, Business, Communication, Employee Communication, Hardware, IBM, Innovation, Marketing, Public Relations, Society, Technology, Trends, Workplace Tagged With: AI, HR

Understanding the four types of AI, from reactive robots to self-aware beings

November 23, 2016 by Neville Hobson 

cyborg

The common, and recurring, view of the latest breakthroughs in artificial intelligence research is that sentient and intelligent machines are just on the horizon. Machines understand verbal commands, distinguish pictures, drive cars and play games better than we do. How much longer can it be before they walk among us? By Arend Hintze, Michigan State University The new White House report on artificial intelligence takes an appropriately skeptical view of that dream. It says the next 20 … [Read more...] about Understanding the four types of AI, from reactive robots to self-aware beings

Filed Under: Artificial Intelligence, Business, Communication, IBM, Innovation, Science, Society, Software, Technology, Workplace Tagged With: AI, IBM

The automotive future isn’t self-driving… Not yet

November 1, 2016 by Neville Hobson 

Johnny Cab / 'Total Recall' 1990

When the topic of artificial intelligence and cars gets discussed - it's a topic of frequent discussion online these days - it's often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), electric sports car maker Tesla gets a lot of press due to its stylish sports cars that capture imaginations with their high speeds, market-leading battery … [Read more...] about The automotive future isn’t self-driving… Not yet

Filed Under: Artificial Intelligence, Automotive, Business, Communication, IBM, Innovation, Marketing, Public Relations, Social Business, Society, Software, Technology, Trends, Web Tagged With: AI, automotive, cognitive business, IBM Watson, mipaa

Enhance your skills with cognitive PR

September 13, 2016 by Neville Hobson 

Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication - where bots and chatbots in particular start to step in and take over an aspect of communication, particularly in terms of how businesses communicate with customers. This is a topic that's in the … [Read more...] about Enhance your skills with cognitive PR

Filed Under: Public Relations, Artificial Intelligence, Business, Communication, IBM, Innovation, Professional Development, Software, Technology, Trends, Web Tagged With: AI, machine learning, smwldn

A checkpoint conversation on AI and machine learning in PR

July 22, 2016 by Neville Hobson 

Artificial intelligence and machine learning are two subjects in which I've long had interest, especially as they relate to organizational change, people's behaviours and communication, and the future of work. This keen interest is a prime reason why I joined IBM earlier this year, and has intensified as I've got to know a great deal about cognitive computing and, of course, IBM Watson. They are both areas where I have some clear views on what this means for organizational communication … [Read more...] about A checkpoint conversation on AI and machine learning in PR

Filed Under: Artificial Intelligence, Business, Communication, IBM, Interviews, Podcasting, Public Relations, Social Media, Society, Software, Technology, Trends, Workplace Tagged With: AI, IBM Watson, machine learning

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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