Courage and the future of communication

It’s interesting how the word ‘courage‘ crops up a great deal when I talk about communication. I frequently use it when considering what I believe communicators must do in organizations – the ones they work in or those of their clients – when trying to persuade others to a particular course of action, or persuade others to change behaviours. It’s a word that has great significance when we talk about the future of communication as that future involves a great

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Goodbye IABC and good luck

Last week, the International Association of Business Communicators (IABC) held its international conference in New York. By all accounts I’ve read, some 1,400 members went and took part. I’ve heard, too, that the professional development, networking and social events over the three days of the conference were as compelling and enjoyable as they ever have been at IABC conferences. A different picture emerges, however, when it comes to the business of IABC itself. You may know that I was an

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Content is king but so is the delivery platform

One of the benefits of being a member of the International Association of Business Communicators (IABC) is the bi-monthly magazine, CW. Every other month, the printed publication originally known as Communication World would come through your letterbox filled with useful and highly-readable content that offered knowledge, insight, interviews, case studies, how-to features and a host of articles addressing issues, trends and the actualities of modern communication management, internal and external, as practiced by people across the world. In my two-plus

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An opportunity for IABC to care

Last November, I ended a 23-year relationship with IABC, the International Association of Business Communicators, when I let my membership lapse. I wrote about it in February and outlined some thinking about why I hadn’t renewed it. Six months later, I’m still a lapsed IABC member. I deliberately describe myself thus as I believe that my self-imposed exile from active IABC participation isn’t a permanent thing. How can I throw away so many years of commitment to an organization that

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It’s a matter of respect, IABC

For the past few months, a growing discussion has been going on in the LinkedIn group of IABC, the International Association of Business Communicators. It’s a conversation that has brought to the surface a wide range of passionate commentary and opinion among some IABC members regarding how the organization communicates with the members on certain issues. It’s also brought to the forefront opinion and questions on other issues that have been simmering for years. All of this is what my

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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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