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Humour

Consider the human side of robots

February 28, 2016 by Neville Hobson 

With all the talk about how robots will take everyone's jobs and basically bring on the Apocalypse, it's not hard to get worried. The robots haven't just landed in the workplace - they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. One multi-tasker bot, from Momentum Machines, can make (and flip) a gourmet hamburger in 10 seconds and could soon replace an entire McDonalds crew. A … [Read more...] about Consider the human side of robots

Filed Under: Advertising, Business, Communication, Entertainment, Humour, IBM, Innovation, Marketing, Public Relations, Technology, Trends Tagged With: IBM Watson

Humour debunks marketing myths for Adobe

May 13, 2013 by Neville Hobson 

Intelligent humour that doesn't patronize and isn't condescending - it just makes you laugh - surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you're more likely to remember what made you laugh; and, from a brand marketing perspective, you're more likely to talk about it, share your comments online and tell your friends. If it's a video, you have a good … [Read more...] about Humour debunks marketing myths for Adobe

Filed Under: Business, Communication, Humour, Marketing, Social Media Tagged With: #metricsnotmyths, Adobe, Goviral

Humour in Adobe’s Cloud

March 12, 2013 by Neville Hobson 

Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, social, advertising, targeting, and web experience management solutions with a real-time dashboard that brings together everything you need from your campaigns … [Read more...] about Humour in Adobe’s Cloud

Filed Under: Business, Communication, Humour, Marketing, Social Media Tagged With: Adobe, Goviral

Don’t be like the pointy-haired boss

January 9, 2013 by Neville Hobson 

Big data. The cloud. Actionable analytics. Three phrases that have crept into the business lexicon and that are bandied about freely in many workplaces, sometimes by people who do broadly understand their meanings but more frequently by some (especially managers) who want to impress their co-workers, seem cool by using the latest lingo, or employ a little control freakery because it's in their nature to do so. There is some reality behind the humour displayed in today's Dilbert comic strip … [Read more...] about Don’t be like the pointy-haired boss

Filed Under: Business, Communication, Employee Communication, Humour, Leadership, Workplace

The secrets of making viral videos

November 9, 2012 by Neville Hobson 

Outsource the clickers, create outreach programmes for the elderly, stimulate your kids' clicking smarts with school clicking programmes. Making a viral video used to take a lot of work, says Buyral. "How can people go viraler and viraler?" they ask. And give you the answers. And check out the CL-app (say it quickly) for your iPhone. Now anyone can do it. And who knows, soon you'll have the viralest video - and no need for viewers any more to get that virality! Go! (Via +Keith Childs … [Read more...] about The secrets of making viral videos

Filed Under: Advertising, Communication, Humour, Marketing Tagged With: [From Google+]

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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