Consider the human side of robots

With all the talk about how robots will take everyone’s jobs and basically bring on the Apocalypse, it’s not hard to get worried. The robots haven’t just landed in the workplace – they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. One multi-tasker bot, from Momentum Machines, can make (and flip) a gourmet hamburger in 10 seconds and could soon replace an entire McDonalds crew. A manufacturing device…

Humour debunks marketing myths for Adobe

Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way with the situation portrayed, you’re more likely to remember what made you laugh; and, from a brand marketing perspective, you’re more likely to talk about it, share your comments online and tell your friends. If it’s a video, you have…

Humour in Adobe’s Cloud

Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its website. Launched in October 2012, the Adobe Marketing Cloud is an integrated set of analytics, social, advertising, targeting, and web experience management solutions with a real-time dashboard that brings together everything you need from your campaigns that lets you get…

Don’t be like the pointy-haired boss

Big data. The cloud. Actionable analytics. Three phrases that have crept into the business lexicon and that are bandied about freely in many workplaces, sometimes by people who do broadly understand their meanings but more frequently by some (especially managers) who want to impress their co-workers, seem cool by using the latest lingo, or employ a little control freakery because it’s in their nature to do so. There is some reality behind the humour displayed in today’s Dilbert comic strip…

The secrets of making viral videos

Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes. Making a viral video used to take a lot of work, says Buyral. “How can people go viraler and viraler?” they ask. And give you the answers. And check out the CL-app (say it quickly) for your iPhone. Now anyone can do it. And who knows, soon you’ll have the viralest video – and no need for viewers any more to get…

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