Every week, I receive two or three requests to publish guest posts on my blog. The requests come by email from people I don't know who almost always have a Gmail address, not a recognisable company domain. And there is usually nothing in the email about the person other than a name (which often doesn't quite match the name in the email address), and no links to any presence on the social web. They offer to be guest bloggers, writing posts for my blog on a wide variety of subjects, some of … [Read more...] about How to be smart about guest bloggers
A guest post by Brian Solis. Businesses are aspiring to find the fountain of truth. Social media professionals believe that transparency and authenticity reveal the way. It does, to some extent. But it doesn't answer how businesses can earn relevance among a new genre of connected consumers simply by embracing new technologies. The future of relevance requires "social" to become a philosophy….a way of business and a way of life. When Charlene Li and I studied the evolution of Social … [Read more...] about Brian Solis and the evolution of social business
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose to replace a press conference with a Google Hangout On Air and invited bloggers to participate instead of journalists. The results suggest that these types of events could offer a … [Read more...] about Can Google Hangouts replace press conferences?
Guest post by entrepreneur Fred Caballero, co-founder, StartupStay.com. Entrepreneurs are hard-working, focused people and, many times, they find themselves on a pretty lonely journey. When my partner and I set up our first company in Dublin in 2008, naturally we had 1,000 more questions than when we started our latest one. While travelling, we thought it would be phenomenal to meet other local entrepreneurs and learn more about "business," exchange ideas and, of course, get a golden … [Read more...] about How to meet entrepreneurs, gain local insights and avoid accommodation costs
Like most business bloggers, I'm pretty immune to unsolicited requests to publish guest posts and other content especially from people who clearly have undisclosed motives (take a look at what Paul Sutton has to say on that topic). Now and again, though, something feels right and clearly is worth doing. This is one of those instances - an email I received from Jason Hulbert, press officer at the charity Meningitis UK, asking if I'd publish a letter from their founder, Steve Dayman. "We … [Read more...] about Because it’s a good cause
Your website is the culmination of many years hard work and toil. You've invested time and money in building and promoting your site. And the site is your store front on the internet. But imagine if, overnight or almost instantaneously, all of this goes to waste and your website data is lost? Unfortunately I see this happen on an almost daily basis, says guest author Matt Russell, CEO of WebHostingBuzz. At WebHostingBuzz, we regularly highlight the importance of good data security (ie, … [Read more...] about Website backups: 4 ways to protect your investment
It seems that everyone is talking about social business. Whether it's IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does social business actually mean? Guest author Andy Hewitt of Global Dawn offers some perspectives. We define social business as the creation of shared value for everybody in a business value chain, including the customer and the … [Read more...] about Social Business – a history defined
Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me open with this. I am not invested in any influence score company. My company, MarketMeSuite integrates with Klout and Peer Index as one of about 20 other integrations. And we also have the option to turn off influence entirely. I am writing this because … [Read more...] about In Defence Of Influence Metrics