We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that … [Read more...] about Why the gig economy fits well with the lives of Baby Boomers
The issue of ad-blocking, and its impact on sustainable revenue, has been simmering for quite a while says guest author Justin Maxwell, founder and CEO of microdonations and micropayments platform tibit, who suggests one way of addressing the problem head on. Some recent events have pushed ad-blocking into boiling territory over these past couple of months, first with Apple allowing ad-blocking apps into their app store, and then Yahoo trialing a system where some ad-blocking users found … [Read more...] about Ad-blockers: naughty or nice?
A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that's particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to exceed four per person by 2020, we're increasingly reliant on the … [Read more...] about Idle thumbs: Why commuters are the best audience
A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make up an incredible 66% of the social network’s total advertising revenue. And yet, I reacted to the announcement with little surprise. After all, it shouldn’t be news to anyone that mobile advertising is growing at a remarkable rate … [Read more...] about Mobile can grow, but publishers are losing out on revenue
Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share content, it’s creating a huge amount of data to analyse giving us insight on not just our readers (think boarders, skaters, surfers, BMXers) but their friends, colleagues and contacts. We can better understand and … [Read more...] about Factory Media talks Programmatic and Native Advertising