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Guest Post

Digital hoarders: we’ve identified four types – which are you?

January 25, 2021 by Neville Hobson 

The Conversation

How many emails are in your inbox? If the answer is thousands, or if you often struggle to find a file on your computer among its cluttered hard drive, then you might be classed as a digital hoarder. In the physical world, hoarding disorder has been recognised as a distinct psychiatric condition among people who accumulate excessive amounts of objects to the point that it prevents them living a normal life. Now, research has begun to recognise that hoarding can be a problem in the digital … [Read more...] about Digital hoarders: we’ve identified four types – which are you?

Filed Under: Experiences, Guest Post, Society, Technology, Workplace Tagged With: hoarding

Why the gig economy fits well with the lives of Baby Boomers

June 26, 2017 by Neville Hobson 

We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that … [Read more...] about Why the gig economy fits well with the lives of Baby Boomers

Filed Under: Books, Business, Communication, Experiences, Guest Post, Personal Development, Society, Trends, Workplace Tagged With: Baby Boomers, gig economy, Tim Drake

Ad-blockers: naughty or nice?

December 16, 2015 by Neville Hobson 

The issue of ad-blocking, and its impact on sustainable revenue, has been simmering for quite a while says guest author Justin Maxwell, founder and CEO of microdonations and micropayments platform tibit, who suggests one way of addressing the problem head on. Some recent events have pushed ad-blocking into boiling territory over these past couple of months, first with Apple allowing ad-blocking apps into their app store, and then Yahoo trialing a system where some ad-blocking users found … [Read more...] about Ad-blockers: naughty or nice?

Filed Under: Advertising, Business, Communication, Guest Post, Marketing, Mobile, Public Relations, Society, Software, Trends, Web Tagged With: ad blocking, Justin Maxwell

Idle thumbs: Why commuters are the best audience

July 10, 2015 by Neville Hobson 

Commuter

A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that's particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up on the latest news, gossip and games. With the average number of devices set to exceed four per person by 2020, we're increasingly reliant on the … [Read more...] about Idle thumbs: Why commuters are the best audience

Filed Under: Advertising, Business, Communication, Guest Post, Marketing, Mobile, Technology, Trends, Web Tagged With: Axonix, mobile advertising, programmatic advertising

Mobile can grow, but publishers are losing out on revenue

December 5, 2014 by Neville Hobson 

A guest post by Simon Birkenhead, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Facebook recently announced its Q3 results and, for many in the industry, the most headline-grabbing statistic was that mobile ads now make up an incredible 66% of the social network’s total advertising revenue. And yet, I reacted to the announcement with little surprise. After all, it shouldn’t be news to anyone that mobile advertising is growing at a remarkable rate … [Read more...] about Mobile can grow, but publishers are losing out on revenue

Filed Under: Advertising, Business, Communication, Guest Post, Marketing, Mobile, Social Networks, Trends, Web Tagged With: Axonix, Facebook, mobile advertising

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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