One of the characteristics of any conversation about Google+ is a view that not many people actually use it - mostly the "users" versus "active users" argument - and how it will fail as it's not like Facebook or Twitter as a social network. Speaking as an "active user" since Google field trialled Google+ in mid 2011, I'd agree with that latter point - it isn't like Facebook or Twitter. Don't take my word for it, though - hear what a voice of Google has to say on the matter. The Drum … [Read more...] about The over-arching strategy for Google+
Of two new Google+ features announced yesterday by Google - authorship attribution and embedding posts - the latter caught my imagination straightaway. If you want to embed a post published publicly on Google+, you can now embed that content in your own blog or website by simply adding a few pieces of code. Making it happen is quite easy: […] If you’re a site owner and you’d like to embed a post, simply find a public post on Google+, and select ‘Embed post’ from the drop-down menu. Copy … [Read more...] about Google makes it easier for people to find and amplify trusted content
A topic Shel and I discuss in this week's FIR podcast episode 715 is commenting on blogs. More specifically, about the conversation that can happen in response to a post someone writes and publishes on a blog, and where the conversation actually takes place. Increasingly, it's not on the blog itself - it's on Twitter, Facebook, LinkedIn, anywhere across the social web except in the comments section of the blog post that prompted someone to add their two pence-worth. Here's an example: … [Read more...] about Connecting content and the social conversations
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael White explains. This is a story of why we chose to replace a press conference with a Google Hangout On Air and invited bloggers to participate instead of journalists. The results suggest that these types of events could offer a … [Read more...] about Can Google Hangouts replace press conferences?
"Content marketing" is a phrase to get accustomed to, if you're not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we're used to onto an entirely new level. That level is where the new game of business is played, one that's online, connected, Googled, measured, highly visible and eminently social. Creating and publishing great content is an … [Read more...] about Author rank a key element in content marketing