Astounding Psy

When it looked like it would exceed one billion views on YouTube by the summer of 2012, Korean singer Psy’s Gangnam Style headed into the record books for the sheer number of people who have watched the video and heard the music. Today, it’s become the most watched video on YouTube of all time. Now, says YouTube, it exceeds two billion views and, as a result, Google has devoted more servers to handle the traffic. Reshared post from YouTube on

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More possibilities with extended-time live video from Google+

Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours! That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours. Oh what possibilities! Here are just 4: A live idea-a-thon to flesh out thinking and ideas for brand engagement via live participation with brand owners, customers and fans on

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Think of the new Gmail/Google+ features as part of the identity jigsaw

Last week, Google announced the addition of an interesting new feature to Gmail – the ability for people you know on Google+ to email you even if they don’t have your email address. And vice-versa. I first heard about it through seeing posts and reports galore about “how to disable Google’s new Gmail feature,” clearly suggesting that an awful lot of people see this as something really bad and to be avoided. In fact, I’m ok with the idea as

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Getting personal with a custom Google+ address

Ever since Google introduced Google+ in 2011, a big frustration for many users of the embryonic social network was letting people know where to find them. That means a web address or URL: something you can let people know about so that it’s easy for them to find you on Google+. Except that it wasn’t easy when your Google+ address was something like https://plus.google.com/116986422495636163350. That happens to be my Google+ address. Hardly memorable, is it? Now, though, it really is

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The difference between America and Europe

Reshared post from The Economist: Today’s #Dailychart shows how entrepreneurship differs wildly among countries. America is an engine of innovation, as attested by the upcoming public listing of Twitter, which aims to fetch a cool $1 billion. How do other countries rank in terms of entrepreneurship? Sadly, not so well http://econ.st/1f62ZQG View this post on Google+ Many of my American friends have a “Yes you can!” approach to things. I compare that to many of my European friends who are more about “No

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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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