FIR Interview: Peter Shankman of Help A Reporter Out

Help A Reporter Out (HARO) began as a group on Facebook and is now a dedicated website with rapidly growing momentum. People sign up to receive queries from reporters looking to interview experts or people with experience for their articles. HARO was created by Peter Shankman, who still manages the site and mailing list in his spare time, while he’s not working with clients, speaking, or is otherwise engaged in PR and social media activities. Listen to this podcast now:…

The Hobson & Holtz Report – Podcast #357: June 26, 2008

Content summary: Neville’s at Edelman New Media Academic Summit; Shel wraps up IABC’s international conference in New York; Neville talks about the summit in Chicago and the home baseball team, the Chicago Cubs; CustomScoop’s Media Monitoring Minute; Dan York’s report; News That Fits includes a look at Facebook and Visa teaming up to create the Small Business Network, Facebook’s bans of the Top Friends app, MySpace’s launch of the API that allows outside sides to pull data, MySpace’s partnership with…

Feel the brand with Braille

Ever since I got back from Stockholm a couple of weeks ago, where I participated in the Disruptive Media conference, I’ve been dogged with a dreadful cold that doesn’t want to go away. Earlier this week, it evolved into nasal congestion, resulting in a continuous inflow of pills and potions plus a serious investment in boxes of balm tissues. So in my shopping for more congestion relief yesterday, I encountered a product whose packaging caught my attention. Take a look…

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