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Podcast: How gamification makes social collaboration work #IBMConnect

February 3, 2016 by Neville Hobson 

gamification

Breakout Session at IBM Connect 2016: How Gamification Makes Social Collaboration Work: Case Studies and Economic Impact: 63% of global workers are not engaged in the workplace. That represents $500B in lost productivity globally. To exacerbate matters, investment in social software has gone down 50% in the last few years. With gamification you not only motivate your employees, but also keep them motivated. Enterprise gamification directly impacts your bottom line. Customers who successfully … [Read more...] about Podcast: How gamification makes social collaboration work #IBMConnect

Filed Under: Business, Communication, Events, Games, IBM, Social Business, Software, Technology, Workplace Tagged With: #IBMConnect, gamification

Google Cube game brings fun to learning

April 29, 2012 by Neville Hobson 

A very neat idea from Google - a game to raise awareness of, and educate you about, Google Maps. Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various cities around the world. I just completed the first level, navigating to a bowling venue in New York city. When you complete a level, you get a link to learn more about a particular feature of Google Maps. Fusible has a concise but good description of the game … [Read more...] about Google Cube game brings fun to learning

Filed Under: Communication, Experiences, Games, Google+, Innovation, Marketing, Software, Technology, Web Tagged With: [From Google+]

The 2012 Olympics: tech on a huge scale

October 13, 2011 by Neville Hobson 

When you're sitting in front of your widescreen HD television in July 2012 to enjoy two weeks of the 2012 Olympic Games, spare a thought for the huge technology infrastructure that will enable you to get images and sound as well as up-to-the-minute instant results, rankings and other metrics about each and every event, the participants and more, all without a second thought. Mike Butcher interviews Gerry Pennell, CIO of London 2012, who provides some choice insights into the scope and scale of … [Read more...] about The 2012 Olympics: tech on a huge scale

Filed Under: Communication, Events, Games, Innovation, Sport, Technology, Television, Web

The army’s first-person shooter recruiter

April 7, 2009 by Neville Hobson 

With its mixture of live-action video featuring real soldiers in combat and a first-person shooter games interface, Start Thinking Soldier is a powerful indicator of what it might be like as a soldier in a combat situation, presented in a way likely to appeal to an age group the British Army is targeting: mid teens to mid 20s. The game is one part of an integrated recruitment campaign embracing television, radio, print, direct mail and online, as digital agency Skive explains: I took a look … [Read more...] about The army’s first-person shooter recruiter

Filed Under: Communication, Experiences, Games, Innovation, Marketing, Software, Web, Workplace Tagged With: Army

Social media and the 2008 Olympic Games

August 8, 2008 by Neville Hobson 

The opening ceremony for the 2008 Olympic Games in Beijing gets underway at midday GMT today, an event that will be broadcast live on television across the world. During the next two weeks, you'll be hard pressed to avoid seeing and hearing about the Olympic Games whenever you turn on the TV or radio or pick up a newspaper at the newsstand. For sports fans (and anyone else like me who simply enjoys watching a series of such spectacular events that celebrate what people can achieve), this will be … [Read more...] about Social media and the 2008 Olympic Games

Filed Under: Communication, Entertainment, Events, Games, Mainstream Media, Social Media, Sport, Television, Twitter, Web

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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