In September 2015, Shel Holtz and I recorded the final episode of The Hobson and Holtz Report, a business podcast we'd presented for more than ten years. What started as a 30ish-minute show twice a week evolved over that decade into a 90-minute weekly talk show - "hefty but good" as we'd say - that then became the anchor in a growing network of podcasts that Shel had big plans for developing further. And so I hung up the microphone after well over 800 episodes. Since then I've been a … [Read more...] about One more time: A new episode of The Hobson and Holtz Report podcast
For Immediate Release
FIR is dead. Long live FIR!
On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It's a ritual Shel and I have followed every week for the past ten years and nine months since we published the first episode on January 3, 2005. If you're a regular listener of FIR (the show gained that moniker in its early days), you'll know that we announced the ending of this podcast in August serving notice, so to speak, that more than … [Read more...] about FIR is dead. Long live FIR!
FIR #824: Is SEO really dead?
Intro: Welcome to the final episode of 'The Hobson and Holtz Report'; a quick note about 'For Immediate Release' beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR's role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo; News That Fits: Is SEO really dead? How content marketing … [Read more...] about FIR #824: Is SEO really dead?
A new platform for a new network: the FIR Podcast Network is live
When we introduced For Immediate Release on January 3, 2005, we had no idea we’d still be podcasting more than a decade later. We didn’t know what the state of podcasting would be, that the scope of FIR would expand, or that podcast networks would be a thing. When we started, we just needed a website for show notes and a home for our audio files. Ten years later, we’re still here, with exactly the same website we started with. While our website hasn’t changed, though, everything else has. … [Read more...] about A new platform for a new network: the FIR Podcast Network is live
FIR Interview: Julian Mills and Steven Green on social intranets
Communicators struggle to build genuine online engagement among employees using the various social tools available for intranets. Study after study shows that few employees use these tools, regardless of how much they might be engaged with external social media. At Bank of Montreal, though, Julian Mills overcame the obstacles to introduce social tools employees at all levels used to advance business goals. In this interview, FIR co-host Shel Holtz talks with Mills about the impetus for the … [Read more...] about FIR Interview: Julian Mills and Steven Green on social intranets
FIR Interview: Harry Hawk interviews Clammr co-founder Parviz Parvizi
In a recent post to her blog, long-time FIR contributor Donna Papacosta shared her first Clammr recording after learning about the iOS app at New Media Expo in Las Vegas. While at the Expo, Donna heard Mark Ramsay say, "People don't share audio. They share conversations about audio." Later, she met Parviz Parvizi, who claims Clammr to be "the Instagram of audio," allowing users to share snippets of sound. "This would be a boon for podcasters seeking to build their audiences," Donna … [Read more...] about FIR Interview: Harry Hawk interviews Clammr co-founder Parviz Parvizi
The Hobson and Holtz Report – Podcast #807: May 11, 2015
Intro: Boston experiences, 'Geeks Bearing Gifts' book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming; Quick News: There's nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising's disclosure issues, more than one million click "I'm a voter" button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop; News That Fits: … [Read more...] about The Hobson and Holtz Report – Podcast #807: May 11, 2015
FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis
Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis' latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines. From the book description on Amazon: Technology has disrupted the … [Read more...] about FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis