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For Immediate Release

For Immediate Release 105: Centre Stage for Credible Sources

September 19, 2017 by Neville Hobson 

Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code) How various fields will be affected by speech recognition (including PR and communications) Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice The proliferation of fake scientific journals (and what it means for the … [Read more...] about For Immediate Release 105: Centre Stage for Credible Sources

Filed Under: For Immediate Release, Business, Communication, Ethics, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web Tagged With: Americanisms, Bell Pottinger, fake news, Mitch Joel, Pew, PRCA

For Immediate Release 100: Locked and Loaded

August 14, 2017 by Neville Hobson 

Using Twitter

In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk … [Read more...] about For Immediate Release 100: Locked and Loaded

Filed Under: For Immediate Release, Artificial Intelligence, Business, Communication, Ethics, Marketing, Politics, Public Relations, Reputation, Social Media, Social Networks, Society, Technology, Trends, Web Tagged With: AI, Amazon Echo, Facebook, Generation Z, instagram, SNCR, SoundCloud, Trump

For Immediate Release 96: The crisis that keeps on giving

July 18, 2017 by Neville Hobson 

In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response to #AskEddie was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish? The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial … [Read more...] about For Immediate Release 96: The crisis that keeps on giving

Filed Under: Artificial Intelligence, Business, Communication, Employee Communication, For Immediate Release, Marketing, Public Relations, Reputation, Social Media, Social Networks, Technology, Trends, Workplace Tagged With: instagram, Petya, quartz, Snapchat, Southern Rail, Takata

For Immediate Release 92: Marketing failures of the UK’s Conservative Party

June 20, 2017 by Neville Hobson 

Labour won social media election - Guardian front page

We said we'd do one episode together of the For Immediate Release podcast as a 'limited return engagement,' emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our 'hefty but good' slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda: There’s a new mobile-based social … [Read more...] about For Immediate Release 92: Marketing failures of the UK’s Conservative Party

Filed Under: For Immediate Release, Artificial Intelligence, Business, Communication, FIR Podcast Network, Marketing, Podcasting, Politics, Public Relations, Social Media, Technology, Trends, Workplace

For Immediate Release 84: the ‘limited return engagement’ episode

April 25, 2017 by Neville Hobson 

Recording episode 84 of the For Immediate Release podcast with Shel Holtz yesterday evening was like stepping into a new - but, at the same time, familiar - room to start a friendly conversation. It was The Hobson and Holtz Report again as we discussed a handful of highly-topical issues: Will social media will be a significant factor in the snap election called for by UK Prime Minister Theresa May? We also considered the role of social media in the French presidential election. Social … [Read more...] about For Immediate Release 84: the ‘limited return engagement’ episode

Filed Under: For Immediate Release, Business, Communication, FIR Podcast Network, Podcasting Tagged With: The Hobson & Holtz Report

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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