The fifth weekly Zoom Chat featuring listeners and FIR co-hosts Neville Hobson and Shel Holtz. Our primary discussion continues to focus on coronavirus and lockdowns, and how communicators, businesses, and whole industries - automotive and airlines to name but two - are managing, although a shift in focus is emerging: getting back to work once this crisis is on the wane. And what might the new normal look like? Watch Now You can also listen to or download the MP3 audio file. Links … [Read more...] about FIR Zoom Chat 5: How We’ll Get Back to Work
For Immediate Release
FIR Zoom Chat 4: Zoom burnout
With so many people using video conferencing tools - especially Zoom - in their new-normal working from home lockdown environment, there's a rise in anxiety and stress when it comes to using a tool like this as your primary method of real-time communication across the work/life divide. It's leading to burnout says Angela Lashbrook writing in OneZero last week: A good topic for the fourth weekly Zoom Chat on April 16 featuring listeners and FIR co-hosts Neville Hobson and Shel … [Read more...] about FIR Zoom Chat 4: Zoom burnout
FIR ZoomChat 3: Zoombombed!
The third weekly FIR Zoom Chat hosted by Shel and Neville on April 9 got off to a promising start and continued with great discussion with a handful of FIR listeners on preparing now for communicating return-to-work when coronavirus lockdowns are lifted or relaxed. It lasted 21 minutes or so until we were hijacked by a coordinated zoombomb attack featuring many simultaneous zoombombers that ended our discussion. The clue to what was coming, unbeknownst to us, is the unknown fella who joined … [Read more...] about FIR ZoomChat 3: Zoombombed!
For Immediate Release 134: We start with Starbucks and end with drones
In this April edition of The Hobson & Holtz Report, Neville and Shel talk about… Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp The line between earned and paid media is blurring and consumers don’t care which is which There’s a reckoning coming for terms and conditions Augmented Reality is making huge inroads (except in … [Read more...] about For Immediate Release 134: We start with Starbucks and end with drones
For Immediate Release 109: CEOs Torturing English
Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices. What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal? New data points reinforce the importance of companies taking … [Read more...] about For Immediate Release 109: CEOs Torturing English