For Immediate Release 96: The crisis that keeps on giving

In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response to #AskEddie was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish? The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial intelligence-based chatbot

Labour won social media election - Guardian front page

For Immediate Release 92: Marketing failures of the UK’s Conservative Party

We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our ‘hefty but good’ slogan, Shel and I enjoyed a conversation over an hour and forty minutes that

For Immediate Release 84: the ‘limited return engagement’ episode

Recording episode 84 of the For Immediate Release podcast with Shel Holtz yesterday evening was like stepping into a new – but, at the same time, familiar – room to start a friendly conversation. It was The Hobson and Holtz Report again as we discussed a handful of highly-topical issues: Will social media will be a significant factor in the snap election called for by UK Prime Minister Theresa May? We also considered the role of social media in the

On The Air

One more time: A new episode of The Hobson and Holtz Report podcast

In September 2015, Shel Holtz and I recorded the final episode of The Hobson and Holtz Report, a business podcast we’d presented for more than ten years. What started as a 30ish-minute show twice a week evolved over that decade into a 90-minute weekly talk show – “hefty but good” as we’d say – that then became the anchor in a growing network of podcasts that Shel had big plans for developing further. And so I hung up the microphone


FIR is dead. Long live FIR!

On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It’s a ritual Shel and I have followed every week for the past ten years and nine months since we published the first episode on January 3, 2005. If you’re a regular listener of FIR (the show gained that moniker in its early days), you’ll know that we announced the ending of this podcast in

FIR #824: Is SEO really dead?

Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo; News That Fits: Is SEO really dead? How content marketing and SEO can

FIR Podcast Network

A new platform for a new network: the FIR Podcast Network is live

When we introduced For Immediate Release on January 3, 2005, we had no idea we’d still be podcasting more than a decade later. We didn’t know what the state of podcasting would be, that the scope of FIR would expand, or that podcast networks would be a thing. When we started, we just needed a website for show notes and a home for our audio files. Ten years later, we’re still here, with exactly the same website we started with.

FIR Interviews

FIR Interview: Julian Mills and Steven Green on social intranets

Communicators struggle to build genuine online engagement among employees using the various social tools available for intranets. Study after study shows that few employees use these tools, regardless of how much they might be engaged with external social media. At Bank of Montreal, though, Julian Mills overcame the obstacles to introduce social tools employees at all levels used to advance business goals. In this interview, FIR co-host Shel Holtz talks with Mills about the impetus for the introduction of social

FIR Interviews

FIR Interview: Harry Hawk interviews Clammr co-founder Parviz Parvizi

In a recent post to her blog, long-time FIR contributor Donna Papacosta shared her first Clammr recording after learning about the iOS app at New Media Expo in Las Vegas. While at the Expo, Donna heard Mark Ramsay say, “People don’t share audio. They share conversations about audio.” Later, she met Parviz Parvizi, who claims Clammr to be “the Instagram of audio,” allowing users to share snippets of sound. “This would be a boon for podcasters seeking to build their

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