For Immediate Release 92: Marketing failures of the UK’s Conservative Party

Labour won social media election - Guardian front page

We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our ‘hefty but good’ slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda: There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips. Neville delved […]

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For Immediate Release 84: the ‘limited return engagement’ episode

Recording episode 84 of the For Immediate Release podcast with Shel Holtz yesterday evening was like stepping into a new – but, at the same time, familiar – room to start a friendly conversation. It was The Hobson and Holtz Report again as we discussed a handful of highly-topical issues: Will social media will be a significant factor in the snap election called for by UK Prime Minister Theresa May? We also considered the role of social media in the French presidential election. Social media evidently had a larger-than-apparent impact on advertisers that pulled their commercials from Fox News’s “O’Reilly Factor,” the US cable news network’s biggest show. The Telegraph newspaper in the UK has launched a daily audio show […]

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Topical issues for business communicators right now

Fake Smiles

On Monday January 2, I had a blast being a guest co-presenter on the For Immediate Release (FIR) podcast episode 68 with Shel Holtz, CC Chapman and Dan York. Over the course of a lively 97 minutes – FIR podcasts always go for the long listen – we discussed, debated and opined on topical issues that are on the attention-agenda for many communicators. Here’s the headline list of what we discussed: The incoming press secretary for President-Elect Donald Trump has warned us not to expect business as usual when it comes to the administration’s relationship with the media. What does that bode for the press’s ability to hold the administration accountable — and will the philosophy extend beyond the White […]

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FIR is dead. Long live FIR!

handh

On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It’s a ritual Shel and I have followed every week for the past ten years and nine months since we published the first episode on January 3, 2005. If you’re a regular listener of FIR (the show gained that moniker in its early days), you’ll know that we announced the ending of this podcast in August serving notice, so to speak, that more than a decade of commentary and opinion on all matters at that intersection of business, communication and technology is drawing to a close. In the final episode I touched on the reasons […]

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FIR #824: Is SEO really dead?

Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo; News That Fits: Is SEO really dead? How content marketing and SEO can work together; Dan York’s Tech Report: Skype Messaging, mobile-friendly web pages, celebrities promoting sponsored ads on Facebook, and more; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; hotline launched to help […]

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