The movie version of the hit TV series Sex and the City opens in the UK later next month. Stars of the show look like being the range of Mercedes-Benz vehicles as much as Carrie, Samantha, Miranda and Charlotte. Yesterday’s […]
Reviewing some of the reporting and commentary from the Mobile World Congress in Barcelona this week, it’s clear to see that this is heaven for gadget geeks. I wish I were there! New mobile devices abound, either launching very soon […]
I’ve had a really superb mobile phone for the past three months – a Nokia N95 8GB, the latest generation of a phone that packs 8 gigs of internal flash storage space, has wifi, GPS and more bells and whistles […]
After a 30-year absence, Gothic horror film maker Hammer Films is about to make a comeback, not in cinemas but on the web. Who can forget Hammer’s iconic low-budget horror flicks from the 60s and 70s, especially those starring Christopher […]
Last Friday evening’s Die Hard 4 virtual press conference and expo launch in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organization. […]
Die Hard 4, the latest film in the Die Hard series of Bruce Willis action movies – known as ‘Live Free or Die Hard’ in the US – premieres in the US on June 27 (opens in the UK on […]
Climate change is a hot topic much in the news these days with increasing messages from our governments telling us we need to act now to save the planet.
We’re hearing new phrases like ‘carbon neutrality,’ ‘carbon footprint,’ ‘personal CO2 emissions’ and ‘climate forcings’ along with old favourites like ‘greenhouse gas’ and ‘ozone depletion.’
Does anyone really understand all this? Is anyone able to relate it to their personal circumstances, ie, do something that will make a difference?
I’ll come back to the personal aspect in a minute.
First, though, there’s a lot going on in business and government surrounding the broad topic of climate change, as I’ve discovered through a communication project I’ve just completed for Lloyds Register Quality Assurance (LRQA).
I’ve produced a first podcast for them containing interviews with some of the movers and shakers in business and government, including NGOs, who provide insight and opinions surrounding carbon emissions and emissions trading, and who’s doing what.
Those movers and shakers include Jos Delbeke, Director, DG Environment, European Commission; Yvo de Boer, Executive Secretary, United Nations Framework Convention on Climate Change; William Weld, former Governor of Massachusetts; Kristalina Georgieva, Director, Strategy and Operations Sustainable Development, The World Bank; Bill Kyte, Chairman of the UK Emissions Trading Group; and Garth Edward, Trading Manager, Environmental Products, Shell.
The Carbon Emissions podcast is a key element of a new climate change website launched yesterday at BusinessAssurance.com, a knowledge sharing portal for management systems professionals sponsored by LRQA.
Take a listen to the podcast (or read the transcript) and see if it helps you gain some more knowledge about climate change.
Which brings me to that personal aspect I mentioned earlier. Do people generally understand what the term ‘climate change’ actually means and what they can do about it on a personal level?
Films about the Second World War war don’t do much for me. I can count on one hand such films that have made an impact, the most recent being Flags of Our Fathers which I saw on a plane journey […]
Holding events in Second Life of one kind or another is not new: people have been doing this since this virtual world started back in 2003.
As more businesses enter Second Life, the idea of including this virtual world as a channel in broad marketing and PR planning makes a lot of sense.
In its simplest sense, Second Life gives you an opportunity to create and develop a personal connection with people in a place where there are no real-world manufacturing or service costs and few barriers to what’s possible.
It represents a completely new way to interact and communicate with people via the internet, enabling you to experiment and learn how to adapt business, marketing and communication models to a new and emerging marketplace, either complementing existing plans or developing new ones. It’s also about breaking new ground and making connections with the Second Life community.
I was there in two related roles. First as a meeter-and-greeter (disclosure: because I’ve been working with Warner Bros Pictures and London-based film marketing company PPC for the past month on communication and planning for this event), and secondly as a participant like everyone else.
I was keen to savour the complete experience of a press event in Second Life about a new movie that had a live question-and-answer session via real-time audio with not only the leading actors and the director but also with legendary graphic novelist Frank Miller on whose graphic novel the film is based.
And the experience did not disappoint.