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Neville Hobson

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From the Adventures of Luke Skywalker

November 22, 2015 by Neville Hobson 

In a few weeks' time, the next episode in the Star Wars saga will be in the cinema. I already have my tickets and can't wait to see it! It's hard to imagine sometimes that the very first Star Wars film - what's now known as "Episode 4: A New Hope" - in the Star Wars series was released in 1977, nearly 40 years ago. I was at the opening night in London. Before that, though, I'd read the book, the novel written by George Lucas according to the book's title page, that became the movie. In … [Read more...] about From the Adventures of Luke Skywalker

Filed Under: Books, Communication, Entertainment, Experiences, Films, Marketing Tagged With: Star Wars, StarWars

The shape of movies to come

December 28, 2014 by Neville Hobson 

So The Interview got its public showing on Christmas Day in the United States in spite of hacks on Sony Pictures' computer systems, angry denials by the North Koreans that they were behind the hacks, and intervention by the US President. The political comedy film stars Seth Rogen and James Franco as journalists who secure an interview with North Korean leader Kim Jong-un (played by Randall Park), and who are then recruited by the CIA and instructed to assassinate him. In what would have been a … [Read more...] about The shape of movies to come

Filed Under: Business, Communication, Entertainment, Films, Marketing, Public Relations, Social Networks, Society, Trends, Web Tagged With: The Interview

Movie marketing with imagination comes to LinkedIn with Taken 3

December 14, 2014 by Neville Hobson 

Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is more ticket sales and great viewing numbers at the cinema. There's also the subsequent revenue and brand opportunities with merchandising and streaming/sales of digital and disc versions of the film once the cinema run is over. Buzz-building across the social web as an … [Read more...] about Movie marketing with imagination comes to LinkedIn with Taken 3

Filed Under: Communication, Entertainment, Films, Innovation, Marketing, Social Networks, Web Tagged With: LinkedIn

#Skyfall: impressions of the latest James Bond adventure

October 28, 2012 by Neville Hobson 

We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler. Five non-spoiler impressions: Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before. Javier Bardem, a bad guy so bad he's... bad! Brilliant new Q, the role and Ben Whishaw the actor both spot on. Great focus on the characters and personalities, especially M. Outstanding support roles by Bérénice Marlohe and … [Read more...] about #Skyfall: impressions of the latest James Bond adventure

Filed Under: Entertainment, Films Tagged With: Skyfall, [From Google+]

A pharma view of social media

October 10, 2011 by Neville Hobson 

Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content - social media and the workplace - and the credible opinions of the people who feature in the video. Red Sky Vision, the production company behind that video, have just published a new one, with similar high-standard production values that looks at social media and the pharmaceutical industry. (If you don't see the video embedded above, watch it at … [Read more...] about A pharma view of social media

Filed Under: Business, Communication, Films, Innovation, Public Relations, Social Media, Web Tagged With: #smpharma

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What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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