Films

From the Adventures of Luke Skywalker

Neville Hobson 4 Comments Books, Communication, Entertainment, Experiences, Films, Marketing

In a few weeks’ time, the next episode in the Star Wars saga will be in the cinema. I already have my tickets and can’t wait to see it! It’s hard to imagine sometimes that the very first Star Wars film – what’s now known as “Episode 4: A New Hope” – in the Star Wars series was released in 1977, nearly 40 years ago. I was at the opening night in London. Before that, though, I’d read the book, the novel written by George Lucas according to the book’s title page, that became the movie. In fact, the paperback copy I read (and still have – see some pics of it in the gallery on this page) is described as […]

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The shape of movies to come

Neville Hobson 13 Comments Business, Communication, Entertainment, Films, Marketing, Public Relations, Social Networks, Society, Trends, Web

So The Interview got its public showing on Christmas Day in the United States in spite of hacks on Sony Pictures’ computer systems, angry denials by the North Koreans that they were behind the hacks, and intervention by the US President. The political comedy film stars Seth Rogen and James Franco as journalists who secure an interview with North Korean leader Kim Jong-un (played by Randall Park), and who are then recruited by the CIA and instructed to assassinate him. In what would have been a farce if the situation hadn’t been so serious, the North Koreans accused the US government of state-sponsored terrorism and said the release of the movie would be an act of war. There were also […]

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Movie marketing with imagination comes to LinkedIn with Taken 3

Neville Hobson 18 Comments Communication, Entertainment, Films, Innovation, Marketing, Social Networks, Web

Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is more ticket sales and great viewing numbers at the cinema. There’s also the subsequent revenue and brand opportunities with merchandising and streaming/sales of digital and disc versions of the film once the cinema run is over. Buzz-building across the social web as an integral part of executing on the marketing plan can have a powerful effect over the long term. Facebook, YouTube and Twitter are the typical mainstays of such activity. A social network that wouldn’t naturally spring to mind […]

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#Skyfall: impressions of the latest James Bond adventure

Neville Hobson 2 Comments Entertainment, Films

We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler. Five non-spoiler impressions: Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before. Javier Bardem, a bad guy so bad he’s… bad! Brilliant new Q, the role and Ben Whishaw the actor both spot on. Great focus on the characters and personalities, especially M. Outstanding support roles by Bérénice Marlohe and Naomie Harris. In short, a terrific audio-visual treat, a Bond movie for today that gives a great nod to the past and Ian Fleming‘s original story-telling. This preview trailer is a great taster. Google+: View post on Google+ Post […]

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A pharma view of social media

Neville Hobson 5 Comments Business, Communication, Films, Innovation, Public Relations, Social Media, Web

Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in the video. Red Sky Vision, the production company behind that video, have just published a new one, with similar high-standard production values that looks at social media and the pharmaceutical industry. (If you don’t see the video embedded above, watch it at Vimeo.) From the website description: Social Media in Pharma Social media is such an integral part of our everyday lives. It allows us to exchange ideas and opinions and build communities across the globe. Within healthcare, opportunities to […]

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