Perspectives on blogging in the UK

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or someone wanting to understand and connect with bloggers, there’s much of interest in the report. Ten highlights: Although a majority (34%) of survey respondents said they blog for personal reasons, there is continuing growth in professional blogging with more interest […]

Continue reading


Why the gig economy fits well with the lives of Baby Boomers

We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that is the title I gave my book on the subject. The profile is slightly wider than Baby Boomers, as Generation Cherry covers people in their fifties, sixties, seventies and eighties (possibly even forties and nineties). We […]

Continue reading


Opera: a good browser alternative to Google Chrome

For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a different browser, and the switch may well be long-term if not permanent. That browser is Opera, a browser I first tried in 2006 on a Nokia phone, but a thoroughly modern product today that mirrors much of what Google Chrome offers – built-in tabbed browsing, a bookmarks bar, Chrome-compatible extensions, synchronising settings, a download manager – without the memory hogging that many users complain about. Back in 2009, I said “I prefer Google Chrome” and “New Google Chrome is really fast.” […]

Continue reading


Mastodon, the hot new social network like Twitter, kind of

A new social network started up six months ago and began picking up speed last week as it echoes the early days of Twitter. It’s called Mastodon and was born out of frustration with changes being made on Twitter, according to an interview with founder Eugen Rochko in The Verge. Last year, after Twitter began moving away from a purely chronological feed, Rochko began building the back end for what would become Mastodon. Instead of building a unified service, Rochko envisioned something more like email, or RSS: a distributed system that lets you send public messages to anyone who follows you on the service. Anyone can create a server and host their own instance of Mastodon, and Mastodon works in […]

Continue reading


Small matters most in influencer marketing

This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, ‘big’ tends to be what matters. It seems to me that the term ‘influencer marketing’ is used by many people as a synonym for ‘mass marketing’ where the prime question is “how many?”  instead of “who are they?” This is especially so where social media is concerned, where far too much attention is paid to the word ‘media’ (as in ‘mass media’) instead of ‘social.’ The Wikipedia definition of influencer marketing couldn’t be clearer: Influencer marketing (also influence marketing) is a form of marketing that has emerged from a […]

Continue reading