Events

SDF 40: We’re not in Kansas anymore

November 1, 2020 by Neville Hobson

Thomas, Sam and I recorded episode 40 of our Small Data Forum podcast last week with strong and trenchant opinions on the forthcoming US presidential election. It's a topic we have discussed in many episodes this year, principally considering the Trump Effect that four years of this man in the White House has had on America and the wider world - disastrous or MAGA depending on your point of view. So now we are but days away from an event that will undoubtedly have a huge impact on America … [Read more...] about SDF 40: We’re not in Kansas anymore

I am always European

February 2, 2020 by Neville Hobson

And so, we've left. I didn't consider Brexit Day on Friday 31 January 2020 as a day to celebrate anything. I didn't watch the TV. I didn't contribute any comments, likes, retweets. In fact, nothing at all to say on any social network. I was mostly absent. The only thing I did on Friday was update my profile pic on Facebook. This morning, I caught up a bit on what's being said and who's saying it across the broad spectrum of the online landscape. I saw nothing to inspire me. Yes, … [Read more...] about I am always European

How to engage the C-suite about social media with authority and confidence

October 16, 2017 by Neville Hobson

"Social media takes time to build," said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It's equally true that one of the biggest obstacles to using social … [Read more...] about How to engage the C-suite about social media with authority and confidence

SNCR webinar will help you close the C-Suite gap about social media

September 26, 2017 by Neville Hobson

While the time is long gone when you had to explain, routinely, to members of the C-Suite what social media is, it's often still a time of explaining what social media does. One of the biggest obstacles to using social media for business effectively and measurably has been that gap, that lack of clarity of mind, where leaders of organizations cannot see beyond tweets, likes and impressions - hardly strategic imperatives, in their minds. In many cases, the lack of leadership clarity isn't … [Read more...] about SNCR webinar will help you close the C-Suite gap about social media