In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk … [Read more...] about For Immediate Release 100: Locked and Loaded
One of the hurdles along the road of seeing an end to the "advertising value equivalence" (AVE) measurement metric that's decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage this quarter was worth $X … [Read more...] about How to get the media on board to end AVE
If there's one phrase guaranteed to generate debate in the PR business, it's 'advertising value equivalence,' AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the price you'd have paid if you had bought the equivalent-size space or time as advertising. For decades the use of AVE has been a controversial activity, one that has been … [Read more...] about The end of AVE in PR?
The recent rise and spread of so-called fake news is a topic that's generating a great deal of opinion on what to do about it. I've weighed in, too, in a recent episode of the Small Data Forum podcast. Now, on the 28th anniversary of the founding of the World Wide Web, its creator Tim Berners-Lee offers compelling perspectives on this contemporary phenomenon, outlining three challenges for the web and, as he puts it, what we must do to ensure it fulfils his vision of an equalizing platform … [Read more...] about Addressing privacy and fake news on the web: Tim Berners-Lee’s call to action
Does being scared about AI have more to do with our fear of each other than with killer robots? Perhaps what we're seeing now isn’t an anxiety about artificial intelligence per se, it’s about what it says about us. A compelling view from Intel's head of sensing and insights that may change how you see the evolving role of AI in contemporary society. Indeed, of our role. This article titled "Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’" was written by Ian … [Read more...] about Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’
Chatbots are all the rage at the moment. These clever computer programs (algorithms, to be more precise) are popping up everywhere online to help you with mundane tasks from getting a weather forecast or currency exchange rate to travel planning to online shopping. Organizations everywhere are experimenting with these useful bits of technology, with varying degrees of success as part of the learning process (remember what happened to Microsoft's Tay earlier this year?). If you use Siri … [Read more...] about Give your chatbot some real personality
One of the most credible research efforts into trust in organizations is the Edelman Trust Barometer, a report published annually since 2000 by the Edelman PR firm. The 2016 report, published in January, surveyed 33,000 people in 28 countries worldwide and provides rich insights from the analysis of respondents' opinions on a wide range of topics under the broad umbrella term 'trust.' You can read the report for detailed information. I referenced this report in a presentation I gave last … [Read more...] about Trust: the key to employee advocacy success
There are some telling comments in a report about artifical intelligence that was published in the Guardian last October that has given me pause to think frequently about that place where AI and human intelligence intersect and/or collide: It is relatively easy to create a learning brain but we don’t yet know how to create a heart or a soul. In a recent talk at the New Yorker festival MIT Media Lab director Joi Ito asserted that “humans are really good at things computers are not.” It's a pair … [Read more...] about What will become of empathy in a world of smart machines?