Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’

Ex Machina cast

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Give your chatbot some real personality

Chatbots are all the rage at the moment. These clever computer programs (algorithms, to be more precise) are popping up everywhere online to help you with mundane tasks from getting a weather forecast or currency exchange rate to travel planning to online shopping. Organizations everywhere are experimenting with these useful bits of technology, with varying degrees of success as part of the learning process (remember what happened to Microsoft’s Tay earlier this year?). If you use Siri on your iPhone, Cortana on a Windows 10 device, or say “Okay Google” on your Android device, arguably you’re using a chatbot. For the first two, Apple and Microsoft respectively sometimes describe these tools as “personal digital assistants” (PDA: there’s a déjà vu […]

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Trust: the key to employee advocacy success

One of the most credible research efforts into trust in organizations is the Edelman Trust Barometer, a report published annually since 2000 by the Edelman PR firm. The 2016 report, published in January, surveyed 33,000 people in 28 countries worldwide and provides rich insights from the analysis of respondents’ opinions on a wide range of topics under the broad umbrella term ‘trust.’ You can read the report for detailed information. I referenced this report in a presentation I gave last week during the B2B Marketing Expo in London about employee brand advocates and ways in which my employer IBM embraces such advocacy. Trust is the primary foundation of every initiative or activity that involves someone advocating something or someone else, […]

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What will become of empathy in a world of smart machines?

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How can trust help the #PanamaPapers innocents?

The revelations from the mega-leak of data about the financial shenanigans of the wealthy and powerful, dubbed the #PanamaPapers, continue to roll out globally since the eruption last weekend opened up a Pandora’s Box (what some would call an Aladdin’s Cave) of consequences. At the heart of this scandal is 2.6 terabytes of data representing some 11 million individual documents about the business and financial affairs of clients of the Panama-based law firm Mossack Fonseca stretching from end-2015 back to the mid 1970s (that’s 40 years worth of information). The data was leaked to the German newspaper Suddeutsche Zeitung who shared it with the US-based International Consortium of Investigative Journalists (ICIJ), who subsequently shared their analysis and reporting with 107 […]

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