Some of the blogosphere commentary following Robert Scoble’s news that he is leaving Microsoft to join Podtech in July is on who will be the next Scoble at Microsoft. If such a question refers to someone taking on the same or a similar blogger/evangelist role as Robert’s, I don’t think…
Eric Schwartzman has posted an excellent commentary of his address at the Syndicate conference in New York on how to build the business case for podcasting. It’s a topic I’m increasingly being asked about, too, in conversations and discussions with organizations in Europe. At the moment, I’m seeing far more active interest…
Melcrum Publishing has just published a research report entitled ‘Transforming Your Intranet.’ I got an email about it yesterday and my first thought was: yet another expensive report about intranets with the same old late-90s view about them and the org-chart approach on how to use them. But then I…
Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance. The case study describes how the firm applies a new approach to e-learning: […] Sales training is…
General Motors launched a new blog yesterday, the FYI Blog. In an introductory post, GM’s director of new media, Michael Wiley, outlined how GM intends this new blog to complement the current FastLane Blog (written by senior executives led by chief blogger, vice chairman Bob Lutz), and what the new blog…
A report in the Financial Times on social media in the workplace highlights some terrific examples from companies who talk about the benefits to be gained from deploying blogs, wikis and RSS. Dresdner Kleinwort Wasserstein: […] More than 450 DrKW employees have internal blogs and the bank has built an…
“Make communications more exciting” is how I would summarize the sentiment of all who participated in the two Melcrum workshops on intranets and social media that I co-presented in London last week and in Manchester the week before. Indeed, that was the first answer to the question “Why are you…
The Coca-Cola Company is using a blog as a communication channel through which the 55,000 employees of the global company can provide their views on Coca-Cola’s vision, mission and values. A report yesterday in Dutch business magazine Brisk includes an interview with Orlando Ashford, head of HR at Coca-Cola’s US…
