The February 2019 edition of the Hobson and Holtz Report podcast, aka FIR episode 176, is a show that marks a big milestone for Shel and I. It's the 1,000th episode* of a podcast that we began in January 2005. In addition to recollections of times past and comments from listeners from throughout FIR’s 14-plus-year history, plus special news from Shel about continuity plans, we report on these stories in this episode: Is it no longer acceptable to call people “users”?Five revelations … [Read more...] about FIR 176: Our 1,000th episode is hefty but good
Employee Communication
For Immediate Release 164:
BA flummoxed by cyberflashing
In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories:
British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
By 2022, most of the skills required for employability will be soft skills
The length of YouTube videos people will watch on their … [Read more...] about For Immediate Release 164:
BA flummoxed by cyberflashing
2018: the year of chatbots, AI and digital personal assistants
2017 was the year that artificial intelligence (AI) generally gained a greater consciousness in the public mind as well as in the minds of many professionals, not the least being those in the broad communication business – especially public relations, advertising, marketing and employee communication. Every time we see a robot mentioned in the mainstream media, there's either a photo of the Terminator or some human-looking machine which feeds our fear – adding to the uncertainty and doubt … [Read more...] about 2018: the year of chatbots, AI and digital personal assistants
New Report on Change Agents: the Unsung Heroes in Digital Transformation
According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles "change agents" face as they try to modernize their organizations. There are always colleagues, managers and others who don't get it. Solis - futurist, best-selling business-book author and principal analyst at Prophet's Altimeter Group - has written a 29-page report that examines how the people behind digital transformation lead change from within their organizations. From the … [Read more...] about New Report on Change Agents: the Unsung Heroes in Digital Transformation
For Immediate Release 113: Not a 280-Character Episode
Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics: A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again. Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it. Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced … [Read more...] about For Immediate Release 113: Not a 280-Character Episode