In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories:
British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
By 2022, most of the skills required for employability will be soft skills
The length of YouTube videos people will watch on their … [Read more...] about For Immediate Release 164:
BA flummoxed by cyberflashing
Employee Communication
For Immediate Release 164:
2018: the year of chatbots, AI and digital personal assistants
2017 was the year that artificial intelligence (AI) generally gained a greater consciousness in the public mind as well as in the minds of many professionals, not the least being those in the broad communication business – especially public relations, advertising, marketing and employee communication. Every time we see a robot mentioned in the mainstream media, there's either a photo of the Terminator or some human-looking machine which feeds our fear – adding to the uncertainty and doubt … [Read more...] about 2018: the year of chatbots, AI and digital personal assistants
New Report on Change Agents: the Unsung Heroes in Digital Transformation
According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles "change agents" face as they try to modernize their organizations. There are always colleagues, managers and others who don't get it. Solis - futurist, best-selling business-book author and principal analyst at Prophet's Altimeter Group - has written a 29-page report that examines how the people behind digital transformation lead change from within their organizations. From the … [Read more...] about New Report on Change Agents: the Unsung Heroes in Digital Transformation
For Immediate Release 113: Not a 280-Character Episode
Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics: A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again. Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it. Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced … [Read more...] about For Immediate Release 113: Not a 280-Character Episode
For Immediate Release 96: The crisis that keeps on giving
In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response to #AskEddie was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish? The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial … [Read more...] about For Immediate Release 96: The crisis that keeps on giving