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crayon

Spiralfrog’s final demise

March 21, 2009 by Neville Hobson 

Some news stories provide a perfect opportunity for a bit of imagination in writing a snappy headline, often with a pun or metaphor. News a few days ago that ad-supported music sharing site Spiralfrog has bitten the dust was one such opportunity as this view of news blog headlines in Techmeme illustrates. The word most used to link with Spiralfrog is "croaks." No one could do better than that! Lots of opinion about Spiralfrog, its business model and what might have been since it first … [Read more...] about Spiralfrog’s final demise

Filed Under: Business, crayon, Entertainment, Marketing, Music, Public Relations Tagged With: spiralfrog

Mixing new pastures

June 18, 2007 by Neville Hobson 

Some brief news on the business front. After being part of the excitement in launching new marketing company crayon last October, we've decided to travel different paths. I've stepped down from my role as a VP New Marketing to revert to being what I have been since 2004 - an unabashed guide and explorer of the opportunities for organizations in discovering what social approaches to organizational communication can do for them. My crayon colleague and long-time podcasting partner Shel … [Read more...] about Mixing new pastures

Filed Under: Business, crayon, Personal Development

Dancing the virtual night away

May 16, 2007 by Neville Hobson 

What a blast! A great party last night at the Coca-Cola Virtual Thirst pavilion in Second Life. Organized by my crayon colleague CC Chapman (aka Cleon Goff), the event featured MoShang Zhao live from Taiwan playing his unique Chinese Chill music, streamed into the venue. That got everyone dancing almost non-stop, me (aka Jangles Junot) included. Dancing in Second Life is actually pretty easy when you have the right gestures. These are little scripts that control your avatar's expressions and … [Read more...] about Dancing the virtual night away

Filed Under: crayon, Experiences, Marketing, Music, Projects, Social Networks, Virtual Communities

Push the distributed communication envelope

April 30, 2007 by Neville Hobson 

Canadian blogger Mark Evans has a thoughtful post about how to communicate better. He talks about the tools - phone, email, SMS, IM, etc - and concludes that face-to-face is the be-all and end-all of communication between people. I don't disagree, for some of the reasons Mark mentions: [...] The ability to read body language, facial expressions, intonation, etc. makes person-to-person communications work and work well. It can also change the tone of a relationship. Think about how a long e-mail … [Read more...] about Push the distributed communication envelope

Filed Under: Communication, crayon, Technology, Virtual Communities, Workplace

Imagining Coca-Cola in Second Life

April 17, 2007 by Neville Hobson 

Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it's about imagining a device that would dispense experiences, not metal cans or plastic bottles. Those experiences would happen in the virtual world of Second Life. The contest was officially launched on crayonville Island with a virtual press event during which Coke execs outlined the competition and … [Read more...] about Imagining Coca-Cola in Second Life

Filed Under: Business, crayon, Experimenting, Innovation, Marketing, Public Relations, Virtual Communities

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What To Expect

Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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