Some news stories provide a perfect opportunity for a bit of imagination in writing a snappy headline, often with a pun or metaphor. News a few days ago that ad-supported music sharing site Spiralfrog has bitten the dust was one such opportunity as this view of news blog headlines in…
Some brief news on the business front. After being part of the excitement in launching new marketing company crayon last October, we’ve decided to travel different paths. I’ve stepped down from my role as a VP New Marketing to revert to being what I have been since 2004 – an unabashed guide…
What a blast! A great party last night at the Coca-Cola Virtual Thirst pavilion in Second Life. Organized by my crayon colleague CC Chapman (aka Cleon Goff), the event featured MoShang Zhao live from Taiwan playing his unique Chinese Chill music, streamed into the venue. That got everyone dancing almost…
Canadian blogger Mark Evans has a thoughtful post about how to communicate better. He talks about the tools – phone, email, SMS, IM, etc – and concludes that face-to-face is the be-all and end-all of communication between people. I don’t disagree, for some of the reasons Mark mentions: […] The…
Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or plastic bottles. Those experiences would happen in the virtual world…
Holding events in Second Life of one kind or another is not new: people have been doing this since this virtual world started back in 2003. As more businesses enter Second Life, the idea of including this virtual world as a channel in broad marketing and PR planning makes a…
Suspense and horror fiction novelist Dean Koontz is coming to Second Life on March 15 as the virtual stop on the promotion trail for his latest book, “The Good Guy.” Publisher Random House’s Bantam Dell imprint has teamed up with Second Life developer Electric Sheep to hold a live reading and…
Sitting at gate E35 in Atlanta airport, waiting for my Delta flight to Gatwick. It’s been a heck of a near two weeks on the road in the USA. Atlanta most of last week. New York over the weekend and into this week. Then down to Birmingham, Alabama, for a…
