Some news stories provide a perfect opportunity for a bit of imagination in writing a snappy headline, often with a pun or metaphor. News a few days ago that ad-supported music sharing site Spiralfrog has bitten the dust was one […]
Some brief news on the business front. After being part of the excitement in launching new marketing company crayon last October, we’ve decided to travel different paths. I’ve stepped down from my role as a VP New Marketing to revert to being […]
What a blast! A great party last night at the Coca-Cola Virtual Thirst pavilion in Second Life. Organized by my crayon colleague CC Chapman (aka Cleon Goff), the event featured MoShang Zhao live from Taiwan playing his unique Chinese Chill […]
Canadian blogger Mark Evans has a thoughtful post about how to communicate better. He talks about the tools – phone, email, SMS, IM, etc – and concludes that face-to-face is the be-all and end-all of communication between people. I don’t […]
Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or […]
Holding events in Second Life of one kind or another is not new: people have been doing this since this virtual world started back in 2003.
As more businesses enter Second Life, the idea of including this virtual world as a channel in broad marketing and PR planning makes a lot of sense.
In its simplest sense, Second Life gives you an opportunity to create and develop a personal connection with people in a place where there are no real-world manufacturing or service costs and few barriers to what’s possible.
It represents a completely new way to interact and communicate with people via the internet, enabling you to experiment and learn how to adapt business, marketing and communication models to a new and emerging marketplace, either complementing existing plans or developing new ones. It’s also about breaking new ground and making connections with the Second Life community.
I was there in two related roles. First as a meeter-and-greeter (disclosure: because I’ve been working with Warner Bros Pictures and London-based film marketing company PPC for the past month on communication and planning for this event), and secondly as a participant like everyone else.
I was keen to savour the complete experience of a press event in Second Life about a new movie that had a live question-and-answer session via real-time audio with not only the leading actors and the director but also with legendary graphic novelist Frank Miller on whose graphic novel the film is based.
And the experience did not disappoint.
Suspense and horror fiction novelist Dean Koontz is coming to Second Life on March 15 as the virtual stop on the promotion trail for his latest book, “The Good Guy.” Publisher Random House’s Bantam Dell imprint has teamed up with Second […]
Sitting at gate E35 in Atlanta airport, waiting for my Delta flight to Gatwick. It’s been a heck of a near two weeks on the road in the USA. Atlanta most of last week. New York over the weekend and […]
A brief respite from work yesterday with a very pleasant few hours of conversation over lunch with Shel, Rob Safuto and Dave Rimington at the Bryant Park Grill here in New York City. I’ve known Rob (extreme right in photo) […]
Greetings from New York City! After an intense week in Atlanta on client business – plus a terrific geek dinner on Wednesday – now I’m in the very cold north-east US for the next four days for a gathering of […]
Greetings from Atlanta, USA! I arrived late yesterday in the A-Town after a 9-hour direct flight from Gatwick. I’ll be here for the coming week on client business. Although I’ve travelled through Atlanta quite a few times before, this is […]
Around 40 people showed up yesterday for the first of our coffee with crayon sessions at crayonville Island in Second Life. This is the weekly get-together where everyone can discuss literally anything related to new marketing. With no formal agenda, […]