Podcasting in the UK is very much alive and well if even half of what I heard and saw at The Podcast Show 2023 in London last week is any indicator. Held at the Business Design Centre in Islington, this conference and exhibition event ran throughout the week with the…
Today the UK government launched Business Connect, described as a new conference that champions the dynamism of UK businesses to unlock innovation and grow the economy. Or, as The Times puts it, a charm offensive with business. It’s also a means by which Prime Minister Rishi Sunak can engage in…
In the early days of the twenty-first century, when the term “social media” was but a whisper in the digital wind, blogrolls played an instrumental role in the development of online communities. A blogroll – a curated list of links to other blogs that a blogger would include on their…
For many people, the blue checkmark on Twitter has been synonymous with credibility, influence, and social status. For others, it’s a vanity project with no real value to anyone, a broad sentiment that might grow in the face of changes to the verification programme that are in process. These changes…
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating the value of PR efforts by calculating the cost of…
Podcasting is an activity that I love. From my first steps into this field in late 2004, I now host and co-host three business podcasts. One of these is The Small Data Forum monthly podcast that started in May 2016. Nearly seven years and 74 episodes later, Sam Knowles, Thomas…
[This topic is proving to be one attracting great interest with other people publishing opinion and insight on AI and PR. I’ll update this content periodically: see ‘Updated’ links at the end of this article.] While attention on and interest in artificial intelligence as a tool to aid and amplify…
In the latest monthly episode of the For Immediate Release podcast, Shel Holtz and I take a deep dive into some of the stories behind some of the extraordinary headlines over the past 30 days about artificial intelligence, chatbots, Mastodon, the metaverse, and much more. Mainstream and social media alike…
