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Neville Hobson

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Review: AAWireless gives you wireless Android Auto in your car

April 12, 2021 by Neville Hobson 

If there were a product available right now that lets you connect your phone to your car to use Android Auto without a USB cable, would you go for it? I would, and did, with a simple yet powerful device called AAWireless that does just that - lets me use Android Auto in my car with the phone being connected wirelessly. I've been a huge fan of Android Auto for some years as the primary method of planning car journeys with Google Maps and navigating to where I want to drive: I follow the … [Read more...] about Review: AAWireless gives you wireless Android Auto in your car

Filed Under: Automotive, Communication, Experiences, Hardware, Innovation, Mobile, Reviews, Software, Technology, Travel Tagged With: AAWireless, Android Auto

SDF 45: The vaccination mess in Europe

April 7, 2021 by Neville Hobson 

EU thumbs up

When Sam, Thomas and I recorded the 45th episode of our Small Data Forum podcast two weeks ago, who would have imagined that the major topic for us then - the EU's COVID vaccination mess - would continue to be a major topic today, one that's evolved and morphed into something even more alarming than it was then. We were pretty critical of the European Commission, how it is managing the vaccine rollout across the 27 member states, and its communication. The World Health Organisation calls it … [Read more...] about SDF 45: The vaccination mess in Europe

Filed Under: Communication, Europe, Politics, Public Relations, Small Data Forum, Society Tagged With: Astra Zeneca, COVID-19, EU, vaccination

Volkswagen pranks its tarnished reputation on April Fool’s Day

April 2, 2021 by Neville Hobson 

VW tarnished

In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you'd think that brands (and Volkswagen in particular) would think twice - at least, think carefully - about actively doing anything that can negatively impact their brand reputation and instead do everything that promotes a sense of trust in their brand. Given that what's good, bad or ugly is often highly subjective it's hard to pinpoint a specific prank done by a … [Read more...] about Volkswagen pranks its tarnished reputation on April Fool’s Day

Filed Under: Automotive, Business, Communication, Ethics, Marketing, Public Relations, Reputation Tagged With: #dieselgate, April Fools Day, automotive, brand, Trust, Volkswagen

FIR 205: Are NFTs nifty or not?

March 19, 2021 by Neville Hobson 

Beeple NFT art at Christie's

The topic of NFTs - non-fungible tokens, to use its full name (one that confounds many people) - occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel and I recorded last weekend. We had a lively discussion, contributed to in part by Chip and Dan chipping in from the chat in our YouTube channel where the discussion was being streamed live, aided greatly by all the analyses, narratives and opinions by others published in … [Read more...] about FIR 205: Are NFTs nifty or not?

Filed Under: Art, Business, Communication, Marketing, Reputation, Social Media, Technology, The Hobson & Holtz Report Tagged With: Andrea Weckerle, Burger King, Jolie O'Dell, NFT, phil gomes

Subscribe or Follow a podcast: What’s in a word?

March 14, 2021 by Neville Hobson 

Subscribe to a podcast

I subscribe to a lot of podcasts. Until now, I've never thought much about the word 'subscribe' and its meaning in the context of podcasts. To get a podcast, you subscribe to it. That's the way it's been since the dawn of podcasting back in the early 00s when we spoke of using a podcatcher to get your content. We needed to know about things like RSS feeds, the prime method for enabling your podcatcher to get a podcast each time one is published. While these things made it relatively easy … [Read more...] about Subscribe or Follow a podcast: What’s in a word?

Filed Under: Business, Communication, Marketing, Podcasting, Technology, Trends Tagged With: Apple, Apple Podcasts, Google Podcasts, podcasts, Spotify

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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