I’ve often wondered what event would happen, or what tipping point would be reached, for people to abandon ship on X formerly known as Twitter. Since being acquired by Elon Musk in October 2022, the social network’s decline that has been going on for a number of years has accelerated…
In the fast-evolving landscape of artificial intelligence, generative AI tools like ChatGPT have emerged as frontrunners, captivating the imagination of technophiles and business leaders alike. The allure of these AI marvels lies in their remarkable ability to simulate human-like interactions, offering insights, generating ideas, and even composing literary pieces. This…
For most people, it’s pleasing to receive unsolicited recognition for an achievement or piece of work that demonstrates excellence in one form or another, as perceived by those who give the recognition. That applies to me, as I’m thrilled to see that this blog, nevillehobson.com, has been recognised in the…
The hashtag has become ubiquitous on social media as a means of connecting conversations, topics and events. But 16 years after its invention, Chris Messina, the man who started it all, believes it’s time for an upgrade. In episode 355 of the For Immediate Release podcast I co-host with Shel…
In countries around the world, 2024 will bring elections. And something new is causing a lot of worry – disinformation generated by AI. How worried should we be about AI disrupting elections? This was a terrific topic for Shel and me to discuss in a short midweek episode of our…
Believing that what you see, read and hear is real and truthful has never been under such a challenge as it is today. While technology plays a big role in creating this state of affairs, most egregious is the human faker, someone who sets out to deceive and profit with…
For as long as many of us can remember, the Internet has been a single entity, a vast digital sea where we could navigate freely between its various islands. Social networks stood tall and united, giving us separate but unified spaces to connect and share. Yet, it seems that unfettered…
I was honoured to present some of the awards to winners of the UK Digital PR Awards 2023 contest at a dinner and ceremony in London on 12 July. The awards recognise excellence in digital PR across more than 25 categories. The judging process was rigorous, with an expert panel…
